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CIK 0001643953 · Non-accelerated filer<br>Smaller reporting company

Purple Innovation, Inc.

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Ticker
PRPL
Exchange
Nasdaq
Industry
Household Furniture
FY end
Dec 31
Incorporated
DE
Entity type
operating
EIN
474078206
Phone
801-756-2600
Business address
4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI, UT, 84043
Former names
Purple Innovation, Inc., Global Partner Acquisition Corp.
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$0
in 0 filings

Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2025-03-31 KERBY JEFFERY SCOTT Chief of Owned Retail Option exercise · Restricted Stock Units −13,585 27,170
2025-03-25 DeMartini Robert Chief Executive Officer Option exercise +166,667 870,527
2025-03-25 DeMartini Robert Chief Executive Officer Shares withheld for taxes −48,167 $0.79 $38K 822,360
2025-03-25 DeMartini Robert Chief Executive Officer Option exercise · Restricted Stock Units −166,667 0
2025-03-15 KERBY JEFFERY SCOTT Chief of Owned Retail Option exercise +9,186 54,647
2025-03-15 KERBY JEFFERY SCOTT Chief of Owned Retail Shares withheld for taxes −3,142 $0.90 $3K 51,505
2025-03-15 KERBY JEFFERY SCOTT Chief of Owned Retail Option exercise · Restricted Stock Units −9,186 9,186
2025-03-15 DeMartini Robert Chief Executive Officer Option exercise +56,528 720,197
2025-03-15 DeMartini Robert Chief Executive Officer Shares withheld for taxes −16,337 $0.90 $15K 703,860
2025-03-15 DeMartini Robert Chief Executive Officer Option exercise · Restricted Stock Units −56,258 56,529
2025-03-15 Ulrich George Turner Principal Accounting Officer Option exercise +4,253 21,127
2025-03-15 Ulrich George Turner Principal Accounting Officer Shares withheld for taxes −1,455 $0.90 $1K 19,672
2025-03-15 Ulrich George Turner Principal Accounting Officer Option exercise +6,292 25,964
2025-03-15 Ulrich George Turner Principal Accounting Officer Shares withheld for taxes −2,152 $0.90 $2K 23,812
2025-03-15 Ulrich George Turner Principal Accounting Officer Option exercise · Restricted Stock Units −4,253 0
2025-03-15 Ulrich George Turner Principal Accounting Officer Option exercise · Restricted Stock Units −6,292 6,292
2025-03-15 Ulrich George Turner Principal Accounting Officer Returned to the company · Performance Stock Units −9,037 0
2025-03-15 HAYNOR ERIC SCOTT Chief Operating Officer Option exercise +14,097 191,933.55
2025-03-15 HAYNOR ERIC SCOTT Chief Operating Officer Option exercise · Restricted Stock Units −14,097 14,097
2025-03-15 HUTCHINGS JEFFREY LAYNE Chief Innovation Officer Option exercise +11,235 42,123

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