4
Changes in Ownership
Purple Innovation, Inc. Filed Acc 0001013762-25-002703
Chief Executive Officer gave up 48,167 shares (to pay taxes)
- Chief Executive Officer acquired 166,667 shares (option exercise)
From the SEC's structured data for this filing
Trades in this filing
| Insider | Date | Transaction | Shares | Price | Value | Owned after | D/I |
|---|---|---|---|---|---|---|---|
| DeMartini Robert Chief Executive Officer | 2025-03-25 | Option exercise | +166,667 | 870,527 | D | ||
| DeMartini Robert Chief Executive Officer | 2025-03-25 | Shares withheld for taxes | −48,167 | $0.79 | $38,052 | 822,360 | D |
| Derivatives | |||||||
| DeMartini Robert Chief Executive Officer | 2025-03-25 | Option exercise · Restricted Stock Units | −166,667 | 0 | D | ||
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