4
Changes in Ownership
Purple Innovation, Inc. Filed Acc 0001213900-25-027978
Chief Executive Officer gave up 23,232 shares (to pay taxes)
- Chief Executive Officer acquired 80,386 shares (option exercise)
From the SEC's structured data for this filing
Trades in this filing
| Insider | Date | Transaction | Shares | Price | Value | Owned after | D/I |
|---|---|---|---|---|---|---|---|
| DeMartini Robert Chief Executive Officer | 2025-03-31 | Option exercise | +80,386 | 902,746 | D | ||
| DeMartini Robert Chief Executive Officer | 2025-03-31 | Shares withheld for taxes | −23,232 | $0.76 | $17,638 | 879,514 | D |
| Derivatives | |||||||
| DeMartini Robert Chief Executive Officer | 2025-03-31 | Option exercise · Restricted Stock Units | −80,386 | 160,771 | D | ||
Loading xslF345X05/ownership.xml…