4
Changes in Ownership
Purple Innovation, Inc. Filed Acc 0001013762-25-000580
Chief Executive Officer gave up 16,337 shares (to pay taxes)
- Chief Executive Officer acquired 56,528 shares (option exercise)
From the SEC's structured data for this filing
Trades in this filing
| Insider | Date | Transaction | Shares | Price | Value | Owned after | D/I |
|---|---|---|---|---|---|---|---|
| DeMartini Robert Chief Executive Officer | 2025-03-15 | Option exercise | +56,528 | 720,197 | D | ||
| DeMartini Robert Chief Executive Officer | 2025-03-15 | Shares withheld for taxes | −16,337 | $0.90 | $14,702 | 703,860 | D |
| Derivatives | |||||||
| DeMartini Robert Chief Executive Officer | 2025-03-15 | Option exercise · Restricted Stock Units | −56,258 | 56,529 | D | ||
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