4
Changes in Ownership
Purple Innovation, Inc. Filed Acc 0001013762-25-000579
Principal Accounting Officer gave up 3,607 shares (to pay taxes)
- Principal Accounting Officer acquired 10,545 shares (option exercise)
From the SEC's structured data for this filing
Trades in this filing
| Insider | Date | Transaction | Shares | Price | Value | Owned after | D/I |
|---|---|---|---|---|---|---|---|
| Ulrich George Turner Principal Accounting Officer | 2025-03-15 | Option exercise | +4,253 | 21,127 | D | ||
| Ulrich George Turner Principal Accounting Officer | 2025-03-15 | Shares withheld for taxes | −1,455 | $0.90 | $1,309 | 19,672 | D |
| Ulrich George Turner Principal Accounting Officer | 2025-03-15 | Option exercise | +6,292 | 25,964 | D | ||
| Ulrich George Turner Principal Accounting Officer | 2025-03-15 | Shares withheld for taxes | −2,152 | $0.90 | $1,937 | 23,812 | D |
| Derivatives | |||||||
| Ulrich George Turner Principal Accounting Officer | 2025-03-15 | Option exercise · Restricted Stock Units | −4,253 | 0 | D | ||
| Ulrich George Turner Principal Accounting Officer | 2025-03-15 | Option exercise · Restricted Stock Units | −6,292 | 6,292 | D | ||
| Ulrich George Turner Principal Accounting Officer | 2025-03-15 | Returned to the company · Performance Stock Units | −9,037 | 0 | D | ||
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