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CIK 0001643953 · Non-accelerated filer<br>Smaller reporting company

Purple Innovation, Inc.

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Ticker
PRPL
Exchange
Nasdaq
Industry
Household Furniture
FY end
Dec 31
Incorporated
DE
Entity type
operating
EIN
474078206
Phone
801-756-2600
Business address
4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI, UT, 84043
Former names
Purple Innovation, Inc., Global Partner Acquisition Corp.
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$0
in 0 filings

Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2025-05-12 HUTCHINGS JEFFREY LAYNE Chief Innovation Officer Option exercise · Restricted Stock Units −9,827 0
2025-05-12 HUTCHINGS JEFFREY LAYNE Chief Innovation Officer Returned to the company · Performance Stock Units −54,749 0
2025-05-02 Coliseum Capital Management, LLC Director Grant or award · Warrant +6,557,377 26,229,508
2025-03-31 Ulrich George Turner Principal Accounting Officer Option exercise +6,576 30,388
2025-03-31 Ulrich George Turner Principal Accounting Officer Shares withheld for taxes −2,249 $0.76 $2K 28,139
2025-03-31 Ulrich George Turner Principal Accounting Officer Option exercise · Restricted Stock Units −6,576 13,152
2025-03-31 Roddy Jack Chief People Officer Option exercise +16,881 85,833
2025-03-31 Roddy Jack Chief People Officer Option exercise · Restricted Stock Units −16,881 33,762
2025-03-31 HAYNOR ERIC SCOTT Chief Operating Officer Option exercise +21,101 213,034.55
2025-03-31 HAYNOR ERIC SCOTT Chief Operating Officer Option exercise · Restricted Stock Units −21,101 42,202
2025-03-31 Vogensen Todd E. Chief Financial Officer Option exercise +24,116 54,838
2025-03-31 Vogensen Todd E. Chief Financial Officer Shares withheld for taxes −6,970 $0.76 $5K 47,868
2025-03-31 Vogensen Todd E. Chief Financial Officer Option exercise · Restricted Stock Units −24,116 48,231
2025-03-31 HUTCHINGS JEFFREY LAYNE Chief Innovation Officer Option exercise +16,881 59,004
2025-03-31 HUTCHINGS JEFFREY LAYNE Chief Innovation Officer Option exercise · Restricted Stock Units −16,881 33,762
2025-03-31 DeMartini Robert Chief Executive Officer Option exercise +80,386 902,746
2025-03-31 DeMartini Robert Chief Executive Officer Shares withheld for taxes −23,232 $0.76 $18K 879,514
2025-03-31 DeMartini Robert Chief Executive Officer Option exercise · Restricted Stock Units −80,386 160,771
2025-03-31 KERBY JEFFERY SCOTT Chief of Owned Retail Option exercise +13,585 65,090
2025-03-31 KERBY JEFFERY SCOTT Chief of Owned Retail Shares withheld for taxes −4,647 $0.76 $4K 60,443

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