CIK 0001643953 · Non-accelerated filer<br>Smaller reporting company
Purple Innovation, Inc.
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- PRPL
- Exchange
- Nasdaq
- Industry
- Household Furniture
- FY end
- Dec 31
- Incorporated
- DE
- Entity type
- operating
- EIN
- 474078206
- Phone
- 801-756-2600
- Business address
- 4100 N. CHAPEL RIDGE RD, SUITE 200, LEHI, UT, 84043
- Former names
- Purple Innovation, Inc., Global Partner Acquisition Corp.
- Open-market buys, last 90 days
- $0
- in 0 filings
- Open-market sales, last 90 days
- $0
- in 0 filings
Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.
Reading 100 more Form 4s from the SEC; this list fills in as they're read.
| Date | Insider | Transaction | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|
| 2026-03-15 | DeMartini Robert Chief Executive Officer | Shares withheld for taxes | −16,309 | $0.71 | $12K | 919,734 |
| 2026-03-15 | DeMartini Robert Chief Executive Officer | Option exercise · Restricted Stock Units | −56,529 | 0 | ||
| 2026-03-15 | DeMartini Robert Chief Executive Officer | Option exercise · Performance Stock Units | −314,943 | 0 | ||
| 2026-03-15 | KERBY JEFFERY SCOTT Chief of Owned Retail | Option exercise | +9,186 | 69,629 | ||
| 2026-03-15 | KERBY JEFFERY SCOTT Chief of Owned Retail | Shares withheld for taxes | −2,651 | $0.71 | $2K | 66,978 |
| 2026-03-15 | KERBY JEFFERY SCOTT Chief of Owned Retail | Option exercise · Restricted Stock Units | −9,186 | 0 | ||
| 2026-03-15 | KERBY JEFFERY SCOTT Chief of Owned Retail | Returned to the company · Performance Stock Units | −51,178 | 0 | ||
| 2026-03-15 | Ulrich George Turner Principal Accounting Officer | Option exercise | +6,292 | 34,431 | ||
| 2026-03-15 | Ulrich George Turner Principal Accounting Officer | Option exercise · Restricted Stock Units | −6,292 | 0 | ||
| 2026-03-15 | Ulrich George Turner Principal Accounting Officer | Returned to the company · Performance Stock Units | −18,875 | 0 | ||
| 2026-03-15 | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | Option exercise | +11,235 | 80,066 | ||
| 2026-03-15 | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | Option exercise · Restricted Stock Units | −11,235 | 0 | ||
| 2026-03-15 | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | Option exercise · Performance Stock Units | −62,595 | 0 | ||
| 2026-03-14 | Vogensen Todd E. Chief Financial Officer | Option exercise | +43,210 | 91,078 | ||
| 2026-03-14 | Vogensen Todd E. Chief Financial Officer | Shares withheld for taxes | −12,683 | $0.71 | $9K | 78,395 |
| 2026-03-14 | Vogensen Todd E. Chief Financial Officer | Option exercise · Restricted Stock Units | −43,210 | 43,210 | ||
| 2025-06-06 | HAYNOR ERIC SCOTT Chief Operating Officer | Option exercise | +12,572 | 225,606.55 | ||
| 2025-06-06 | HAYNOR ERIC SCOTT Chief Operating Officer | Option exercise · Restricted Stock Units | −12,572 | 0 | ||
| 2025-06-06 | HAYNOR ERIC SCOTT Chief Operating Officer | Returned to the company · Performance Stock Units | −70,043 | 0 | ||
| 2025-05-12 | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | Option exercise | +9,827 | 68,831 |
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