4
Changes in Ownership
Purple Innovation, Inc. Filed Acc 0001213900-26-029045
Chief Executive Officer gave up 16,309 shares (to pay taxes)
- Chief Executive Officer acquired 56,529 shares (option exercise)
From the SEC's structured data for this filing
Trades in this filing
| Insider | Date | Transaction | Shares | Price | Value | Owned after | D/I |
|---|---|---|---|---|---|---|---|
| DeMartini Robert Chief Executive Officer | 2026-03-15 | Option exercise | +56,529 | 936,043 | D | ||
| DeMartini Robert Chief Executive Officer | 2026-03-15 | Shares withheld for taxes | −16,309 | $0.71 | $11,516 | 919,734 | D |
| Derivatives | |||||||
| DeMartini Robert Chief Executive Officer | 2026-03-15 | Option exercise · Restricted Stock Units | −56,529 | 0 | D | ||
| DeMartini Robert Chief Executive Officer | 2026-03-15 | Option exercise · Performance Stock Units | −314,943 | 0 | D | ||
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