4
Changes in Ownership
Purple Innovation, Inc. Filed Acc 0001213900-26-029044
Chief of Owned Retail gave up 2,651 shares (to pay taxes)
- Chief of Owned Retail acquired 9,186 shares (option exercise)
From the SEC's structured data for this filing
Trades in this filing
| Insider | Date | Transaction | Shares | Price | Value | Owned after | D/I |
|---|---|---|---|---|---|---|---|
| KERBY JEFFERY SCOTT Chief of Owned Retail | 2026-03-15 | Option exercise | +9,186 | 69,629 | D | ||
| KERBY JEFFERY SCOTT Chief of Owned Retail | 2026-03-15 | Shares withheld for taxes | −2,651 | $0.71 | $1,872 | 66,978 | D |
| Derivatives | |||||||
| KERBY JEFFERY SCOTT Chief of Owned Retail | 2026-03-15 | Option exercise · Restricted Stock Units | −9,186 | 0 | D | ||
| KERBY JEFFERY SCOTT Chief of Owned Retail | 2026-03-15 | Returned to the company · Performance Stock Units | −51,178 | 0 | D | ||
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