4
Changes in Ownership
Purple Innovation, Inc. Filed Acc 0001213900-26-039300
Chief Executive Officer gave up 23,192 shares (to pay taxes)
- Chief Executive Officer acquired 80,386 shares (option exercise)
From the SEC's structured data for this filing
Trades in this filing
| Insider | Date | Transaction | Shares | Price | Value | Owned after | D/I |
|---|---|---|---|---|---|---|---|
| DeMartini Robert Chief Executive Officer | 2026-03-31 | Option exercise | +80,386 | 1,000,120 | D | ||
| DeMartini Robert Chief Executive Officer | 2026-03-31 | Shares withheld for taxes | −23,192 | $0.66 | $15,335 | 976,928 | D |
| Derivatives | |||||||
| DeMartini Robert Chief Executive Officer | 2026-03-31 | Option exercise · Restricted Stock Units | −80,386 | 80,385 | D | ||
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