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CIK 0001818383 · Accelerated filer

MediaAlpha, Inc.

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Ticker
MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
FY end
Dec 31
Incorporated
DE
Entity type
operating
EIN
851854133
Phone
619-393-9368
Business address
700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES, CA, 90017
Former names
MediaAlpha, Inc.
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$95,028,939
in 22 filings, $17.8M under 10b5-1 plans

Net −$95,028,939. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Pace of trading Bought Sold

Who's trading

90 days

  1. WHITE MOUNTAINS INSURANCE GROUP LTD −$76.5M 10% owner sold 31% of stake
  2. Nonko Eugene −$9.9M Director sold 61% of stake
  3. Yi Steven −$7.2M See Remarks sold 21% of stake
  4. Yeh Kuanling Amy −$997K Chief Technology Officer sold 13% of stake
  5. Cramer Keith −$452K Chief Revenue Officer sold 14% of stake

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2026-11-04 WHITE MOUNTAINS INSURANCE GROUP LTD 10% owner Sale −5,500,391 $13.90 $76.5M 12,356,223
2026-11-04 Yi Steven See Remarks Sale 10b5-1 −151,129 $15.50 $2.3M 1,893,707
2026-11-04 Nonko Eugene Director Sale 10b5-1 −5,667 $15.25 $86K 654,436
2026-11-04 Nonko Eugene Director Sale 10b5-1 −93,279 $15.36 $1.4M 458,428
2026-11-03 Yi Steven See Remarks Sale 10b5-1 −130,065 $15.05 $2.0M 2,044,836
2026-11-03 Nonko Eugene Director Sale 10b5-1 −15,022 $14.93 $224K 660,103
2026-11-03 Nonko Eugene Director Sale 10b5-1 −160,185 $15.04 $2.4M 551,707
2026-11-02 Yi Steven See Remarks Sale 10b5-1 −138,806 $14.78 $2.1M 2,174,901
2026-11-02 Nonko Eugene Director Sale 10b5-1 −109,401 $14.79 $1.6M 675,125
2026-11-02 Nonko Eugene Director Sale 10b5-1 −78,009 $14.72 $1.1M 711,892
2026-11-02 Yeh Kuanling Amy Chief Technology Officer Sale −25,000 $14.91 $373K 493,091
2026-10-30 Yeh Kuanling Amy Chief Technology Officer Sale −25,000 $14.47 $362K 518,091
2026-10-28 Nonko Eugene Director Sale 10b5-1 −1,940 $11.63 $23K 784,526
2026-10-28 Nonko Eugene Director Sale 10b5-1 −7,273 $11.63 $85K 789,901
2026-10-27 Nonko Eugene Director Sale 10b5-1 −3,394 $11.92 $40K 786,466
2026-10-27 Nonko Eugene Director Sale 10b5-1 −8,283 $11.85 $98K 797,174
2026-10-26 Nonko Eugene Director Sale 10b5-1 −1,940 $11.83 $23K 789,860
2026-10-26 Nonko Eugene Director Sale 10b5-1 −7,273 $11.83 $86K 805,457
2026-10-21 Nonko Eugene Director Sale 10b5-1 −1,940 $11.63 $23K 791,800
2026-10-21 Nonko Eugene Director Sale 10b5-1 −7,273 $11.63 $85K 812,730

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