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CIK 0001818383 · Accelerated filer

MediaAlpha, Inc.

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Ticker
MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
FY end
Dec 31
Incorporated
DE
Entity type
operating
EIN
851854133
Phone
619-393-9368
Business address
700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES, CA, 90017
Former names
MediaAlpha, Inc.
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$95,479,887
in 22 filings, $18.3M under 10b5-1 plans

Net −$95,479,887. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2026-08-17 Cramer Keith Chief Revenue Officer Sale 10b5-1 −13,000 $12.76 $166K 264,303
2026-08-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes −2,187 $13.17 $29K 589,577
2026-08-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes −2,542 $13.17 $33K 587,035
2026-08-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes −5,224 $13.17 $69K 581,811
2026-08-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes −4,229 $13.17 $56K 577,582
2026-08-15 Thompson Patrick Ryan See Remarks Shares withheld for taxes −5,258 $13.17 $69K 1,099,078
2026-08-15 Thompson Patrick Ryan See Remarks Shares withheld for taxes −4,366 $13.17 $58K 1,094,712
2026-08-15 Thompson Patrick Ryan See Remarks Shares withheld for taxes −8,333 $13.17 $110K 1,086,379
2026-08-15 Thompson Patrick Ryan See Remarks Shares withheld for taxes −6,252 $13.17 $82K 1,080,127
2026-08-15 Cramer Keith Chief Revenue Officer Option exercise 10b5-1 +5,303 272,831
2026-08-15 Cramer Keith Chief Revenue Officer Option exercise 10b5-1 +4,472 277,303
2026-08-15 Cramer Keith Chief Revenue Officer Option exercise · Restricted Stock Units 10b5-1 −5,303 10,607
2026-08-15 Cramer Keith Chief Revenue Officer Option exercise · Restricted Stock Units 10b5-1 −4,472 26,832
2026-08-15 Yeh Kuanling Amy Chief Technology Officer Option exercise 10b5-1 +5,303 547,288
2026-08-15 Yeh Kuanling Amy Chief Technology Officer Option exercise 10b5-1 +4,803 552,091
2026-08-15 Yeh Kuanling Amy Chief Technology Officer Option exercise · Restricted Stock Units 10b5-1 −5,303 10,607
2026-08-15 Yeh Kuanling Amy Chief Technology Officer Option exercise · Restricted Stock Units 10b5-1 −4,803 28,819
2026-08-14 Yeh Kuanling Amy Chief Technology Officer Sale 10b5-1 −12,000 $13.55 $163K 541,985
2026-08-12 Nonko Eugene Director Sale 10b5-1 −3,282 $12.89 $42K 842,400
2026-08-12 Nonko Eugene Director Sale 10b5-1 −8,205 $12.78 $105K 984,164

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