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CIK 0001818383 · Accelerated filer

MediaAlpha, Inc.

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Ticker
MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
FY end
Dec 31
Incorporated
DE
Entity type
operating
EIN
851854133
Phone
619-393-9368
Business address
700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES, CA, 90017
Former names
MediaAlpha, Inc.
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$111,645,622
in 24 filings, $18.5M under 10b5-1 plans

Net −$111,645,622. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Pace of trading Bought Sold

Who's trading

90 days

  1. WHITE MOUNTAINS INSURANCE GROUP LTD −$92.4M 10% owner sold 37% of stake
  2. Nonko Eugene −$10.5M Director sold 64% of stake
  3. Yi Steven −$7.2M See Remarks sold 21% of stake
  4. Yeh Kuanling Amy −$1.0M Chief Technology Officer sold 13% of stake
  5. Cramer Keith −$452K Chief Revenue Officer sold 14% of stake

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2025-05-15 Cramer Keith Chief Revenue Officer Option exercise · Restricted Stock Units −5,303 37,122
2025-05-15 Cramer Keith Chief Revenue Officer Option exercise · Restricted Stock Units −4,472 49,191
2025-05-15 Nonko Eugene See Remarks Option exercise +18,293 1,021,160
2025-05-15 Nonko Eugene See Remarks Option exercise · Restricted Stock Units −18,293 54,882
2025-05-15 Thompson Patrick Ryan See Remarks Option exercise +9,772 928,423
2025-05-15 Thompson Patrick Ryan See Remarks Shares withheld for taxes −3,846 $10.39 $40K 924,577
2025-05-15 Thompson Patrick Ryan See Remarks Shares withheld for taxes −5,257 $10.39 $55K 919,320
2025-05-15 Thompson Patrick Ryan See Remarks Shares withheld for taxes −4,366 $10.39 $45K 914,954
2025-05-15 Thompson Patrick Ryan See Remarks Shares withheld for taxes −8,333 $10.39 $87K 906,621
2025-05-15 Thompson Patrick Ryan See Remarks Option exercise · Restricted Stock Units −9,772 19,544
2025-05-15 Yi Steven See Remarks Option exercise +18,293 2,962,742
2025-05-15 Yi Steven See Remarks Option exercise · Restricted Stock Units −18,293 54,882
2025-05-14 VRABECK KATHY P Director Grant or award +23,100 98,657
2025-05-14 Hunt Bradley William Director Grant or award +23,100 25,450
2025-05-14 Arasu Venmal (Raji) Director Grant or award +23,100 98,657
2025-05-14 Sweet Lara Director Grant or award +23,100 98,657
2025-03-31 Hunt Bradley William Director Grant or award +2,350 2,350
2025-03-15 Thompson Patrick Ryan See Remarks Grant or award +338,800 918,651
2025-03-15 Cramer Keith Chief Revenue Officer Grant or award +166,900 181,885
2025-03-15 Yi Steven See Remarks Grant or award +606,800 2,918,200

Page 26 of 35 · 695 trades