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CIK 0001818383 · Accelerated filer

MediaAlpha, Inc.

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Ticker
MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
FY end
Dec 31
Incorporated
DE
Entity type
operating
EIN
851854133
Phone
619-393-9368
Business address
700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES, CA, 90017
Former names
MediaAlpha, Inc.
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$111,645,622
in 24 filings, $18.5M under 10b5-1 plans

Net −$111,645,622. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2025-08-12 Cramer Keith Chief Revenue Officer Sale −20,000 $9.73 $195K 167,200
2025-08-11 Cramer Keith Chief Revenue Officer Sale −4,753 $10.03 $48K 187,200
2025-08-08 Cramer Keith Chief Revenue Officer Sale −4,916 $11.31 $56K 191,953
2025-07-15 Nonko Eugene Director Grant or award +70,100 1,091,260
2025-05-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Option exercise +1,366 467,305
2025-05-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes −489 $10.39 $5K 466,816
2025-05-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Option exercise +509 467,325
2025-05-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes −183 $10.39 $2K 467,142
2025-05-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Option exercise +6,543 473,685
2025-05-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes −2,342 $10.39 $24K 471,343
2025-05-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes −2,656 $10.39 $28K 468,687
2025-05-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes −2,312 $10.39 $24K 466,375
2025-05-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes −6,421 $10.39 $67K 459,954
2025-05-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Option exercise · Restricted Stock Units −1,366 0
2025-05-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Option exercise · Restricted Stock Units −509 510
2025-05-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Option exercise · Restricted Stock Units −6,543 19,632
2025-05-15 Cramer Keith Chief Revenue Officer Option exercise +5,209 187,094
2025-05-15 Cramer Keith Chief Revenue Officer Option exercise +5,303 192,397
2025-05-15 Cramer Keith Chief Revenue Officer Option exercise +4,472 196,869
2025-05-15 Cramer Keith Chief Revenue Officer Option exercise · Restricted Stock Units −5,209 15,629

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