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CIK 0001818383 · Accelerated filer

MediaAlpha, Inc.

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Ticker
MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
FY end
Dec 31
Incorporated
DE
Entity type
operating
EIN
851854133
Phone
619-393-9368
Business address
700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES, CA, 90017
Former names
MediaAlpha, Inc.
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$111,645,622
in 24 filings, $18.5M under 10b5-1 plans

Net −$111,645,622. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2025-08-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes −2,921 $10.14 $30K 461,269
2025-08-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes −2,543 $10.14 $26K 458,726
2025-08-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes −5,224 $10.14 $53K 453,502
2025-08-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Option exercise · Restricted Stock Units −510 0
2025-08-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Option exercise · Restricted Stock Units −6,544 13,088
2025-08-15 Thompson Patrick Ryan See Remarks Option exercise +9,772 916,393
2025-08-15 Thompson Patrick Ryan See Remarks Shares withheld for taxes −3,846 $10.14 $39K 912,547
2025-08-15 Thompson Patrick Ryan See Remarks Shares withheld for taxes −5,257 $10.14 $53K 907,290
2025-08-15 Thompson Patrick Ryan See Remarks Shares withheld for taxes −4,366 $10.14 $44K 902,924
2025-08-15 Thompson Patrick Ryan See Remarks Shares withheld for taxes −8,333 $10.14 $84K 894,591
2025-08-15 Thompson Patrick Ryan See Remarks Option exercise · Restricted Stock Units −9,772 9,772
2025-08-15 Nonko Eugene Director Option exercise +18,294 1,109,554
2025-08-15 Nonko Eugene Director Option exercise · Restricted Stock Units −18,294 36,588
2025-08-15 Cramer Keith Chief Revenue Officer Option exercise +5,210 172,410
2025-08-15 Cramer Keith Chief Revenue Officer Option exercise +5,303 177,713
2025-08-15 Cramer Keith Chief Revenue Officer Option exercise +4,472 182,185
2025-08-15 Cramer Keith Chief Revenue Officer Option exercise · Restricted Stock Units −5,210 10,419
2025-08-15 Cramer Keith Chief Revenue Officer Option exercise · Restricted Stock Units −5,303 31,819
2025-08-15 Cramer Keith Chief Revenue Officer Option exercise · Restricted Stock Units −4,472 44,719
2025-08-12 VRABECK KATHY P Director Purchase +31,000 $9.60 $298K 129,657

Page 24 of 35 · 695 trades