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CIK 0001818383 · Accelerated filer

MediaAlpha, Inc.

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Ticker
MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
FY end
Dec 31
Incorporated
DE
Entity type
operating
EIN
851854133
Phone
619-393-9368
Business address
700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES, CA, 90017
Former names
MediaAlpha, Inc.
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$111,645,622
in 24 filings, $18.5M under 10b5-1 plans

Net −$111,645,622. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2025-11-15 Cramer Keith Chief Revenue Officer Option exercise +5,209 187,394
2025-11-15 Cramer Keith Chief Revenue Officer Option exercise +5,303 192,697
2025-11-15 Cramer Keith Chief Revenue Officer Option exercise +4,472 197,169
2025-11-15 Cramer Keith Chief Revenue Officer Option exercise · Restricted Stock Units −5,209 5,210
2025-11-15 Cramer Keith Chief Revenue Officer Option exercise · Restricted Stock Units −5,303 26,516
2025-11-15 Cramer Keith Chief Revenue Officer Option exercise · Restricted Stock Units −4,472 40,247
2025-11-11 Jones Ramon Director Grant or award +7,250 7,250
2025-08-15 Yi Steven See Remarks Option exercise +18,294 2,981,036
2025-08-15 Yi Steven See Remarks Option exercise · Restricted Stock Units −18,294 36,588
2025-08-15 Yeh Kuanling Amy Chief Technology Officer Option exercise 10b5-1 +5,210 395,241
2025-08-15 Yeh Kuanling Amy Chief Technology Officer Option exercise 10b5-1 +5,303 400,544
2025-08-15 Yeh Kuanling Amy Chief Technology Officer Option exercise 10b5-1 +4,803 405,347
2025-08-15 Yeh Kuanling Amy Chief Technology Officer Sale 10b5-1 −6,000 $10.20 $61K 399,347
2025-08-15 Yeh Kuanling Amy Chief Technology Officer Option exercise · Restricted Stock Units 10b5-1 −5,210 10,419
2025-08-15 Yeh Kuanling Amy Chief Technology Officer Option exercise · Restricted Stock Units 10b5-1 −5,303 31,819
2025-08-15 Yeh Kuanling Amy Chief Technology Officer Option exercise · Restricted Stock Units 10b5-1 −4,803 48,032
2025-08-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Option exercise +510 460,464
2025-08-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes −205 $10.14 $2K 460,259
2025-08-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Option exercise +6,544 466,803
2025-08-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes −2,613 $10.14 $26K 464,190

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