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CIK 0001818383 · Accelerated filer

MediaAlpha, Inc.

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Ticker
MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
FY end
Dec 31
Incorporated
DE
Entity type
operating
EIN
851854133
Phone
619-393-9368
Business address
700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES, CA, 90017
Former names
MediaAlpha, Inc.
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$111,645,622
in 24 filings, $18.5M under 10b5-1 plans

Net −$111,645,622. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2025-11-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes −2,921 $12.42 $36K 454,549
2025-11-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes −2,542 $12.42 $32K 452,007
2025-11-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes −5,224 $12.42 $65K 446,783
2025-11-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Option exercise · Restricted Stock Units −6,544 6,544
2025-11-15 Yi Steven See Remarks Option exercise +18,294 2,999,330
2025-11-15 Yi Steven See Remarks Option exercise · Restricted Stock Units −18,294 18,294
2025-11-15 Thompson Patrick Ryan See Remarks Option exercise +9,772 904,363
2025-11-15 Thompson Patrick Ryan See Remarks Shares withheld for taxes −3,846 $12.42 $48K 900,517
2025-11-15 Thompson Patrick Ryan See Remarks Shares withheld for taxes −5,258 $12.42 $65K 895,259
2025-11-15 Thompson Patrick Ryan See Remarks Shares withheld for taxes −4,366 $12.42 $54K 890,893
2025-11-15 Thompson Patrick Ryan See Remarks Shares withheld for taxes −8,333 $12.42 $103K 882,560
2025-11-15 Thompson Patrick Ryan See Remarks Option exercise · Restricted Stock Units −9,772 0
2025-11-15 Yeh Kuanling Amy Chief Technology Officer Option exercise +5,209 404,556
2025-11-15 Yeh Kuanling Amy Chief Technology Officer Option exercise +5,303 409,859
2025-11-15 Yeh Kuanling Amy Chief Technology Officer Option exercise +4,803 414,662
2025-11-15 Yeh Kuanling Amy Chief Technology Officer Option exercise · Restricted Stock Units −5,209 5,210
2025-11-15 Yeh Kuanling Amy Chief Technology Officer Option exercise · Restricted Stock Units −5,303 26,516
2025-11-15 Yeh Kuanling Amy Chief Technology Officer Option exercise · Restricted Stock Units −4,803 43,229
2025-11-15 Nonko Eugene Director Option exercise +18,294 1,127,848
2025-11-15 Nonko Eugene Director Option exercise · Restricted Stock Units −18,294 18,294

Page 22 of 35 · 695 trades