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CIK 0001818383 · Accelerated filer

MediaAlpha, Inc.

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Ticker
MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
FY end
Dec 31
Incorporated
DE
Entity type
operating
EIN
851854133
Phone
619-393-9368
Business address
700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES, CA, 90017
Former names
MediaAlpha, Inc.
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$95,479,887
in 22 filings, $18.3M under 10b5-1 plans

Net −$95,479,887. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Pace of trading Bought Sold

Who's trading

90 days

  1. WHITE MOUNTAINS INSURANCE GROUP LTD −$76.5M 10% owner sold 31% of stake
  2. Nonko Eugene −$10.5M Director sold 64% of stake
  3. Yi Steven −$7.2M See Remarks sold 21% of stake
  4. Yeh Kuanling Amy −$834K Chief Technology Officer sold 11% of stake
  5. Cramer Keith −$452K Chief Revenue Officer sold 14% of stake

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2026-10-27 Nonko Eugene Director Sale 10b5-1 −3,394 $11.92 $40K 786,466
2026-10-27 Nonko Eugene Director Sale 10b5-1 −8,283 $11.85 $98K 797,174
2026-10-26 Nonko Eugene Director Sale 10b5-1 −1,940 $11.83 $23K 789,860
2026-10-26 Nonko Eugene Director Sale 10b5-1 −7,273 $11.83 $86K 805,457
2026-10-21 Nonko Eugene Director Sale 10b5-1 −1,940 $11.63 $23K 791,800
2026-10-21 Nonko Eugene Director Sale 10b5-1 −7,273 $11.63 $85K 812,730
2026-10-20 Nonko Eugene Director Sale 10b5-1 −1,940 $11.62 $23K 793,740
2026-10-20 Nonko Eugene Director Sale 10b5-1 −7,273 $11.72 $85K 820,003
2026-10-19 Cramer Keith Chief Revenue Officer Sale 10b5-1 −12,000 $11.39 $137K 239,303
2026-10-19 Nonko Eugene Director Sale 10b5-1 −1,940 $11.39 $22K 795,680
2026-10-19 Nonko Eugene Director Sale 10b5-1 −7,273 $11.39 $83K 827,276
2026-10-16 Yeh Kuanling Amy Chief Technology Officer Sale 10b5-1 −3,000 $11.77 $35K 543,091
2026-10-14 Nonko Eugene Director Sale 10b5-1 −1,067 $10.41 $11K 797,620
2026-10-14 Nonko Eugene Director Sale 10b5-1 −6,667 $10.37 $69K 834,549
2026-10-13 Nonko Eugene Director Sale 10b5-1 −1,067 $10.12 $11K 798,687
2026-10-13 Nonko Eugene Director Sale 10b5-1 −6,667 $10.11 $67K 841,216
2026-10-12 Nonko Eugene Director Sale 10b5-1 −1,067 $10.14 $11K 799,754
2026-10-12 Nonko Eugene Director Sale 10b5-1 −6,667 $10.15 $68K 847,883
2026-10-09 Yi Steven See Remarks Sale 10b5-1 −2,033 $11.01 $22K 2,313,707
2026-10-08 Yi Steven See Remarks Sale 10b5-1 −24,000 $10.04 $241K 2,315,740

Page 2 of 17 · 339 trades