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CIK 0001818383 · Accelerated filer

MediaAlpha, Inc.

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Ticker
MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
FY end
Dec 31
Incorporated
DE
Entity type
operating
EIN
851854133
Phone
619-393-9368
Business address
700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES, CA, 90017
Former names
MediaAlpha, Inc.
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$111,469,387
in 23 filings, $18.3M under 10b5-1 plans

Net −$111,469,387. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2026-02-15 Cramer Keith Chief Revenue Officer Option exercise 10b5-1 +5,303 187,682
2026-02-15 Cramer Keith Chief Revenue Officer Option exercise 10b5-1 +4,472 192,154
2026-02-15 Cramer Keith Chief Revenue Officer Option exercise · Restricted Stock Units 10b5-1 −5,210 0
2026-02-15 Cramer Keith Chief Revenue Officer Option exercise · Restricted Stock Units 10b5-1 −5,303 21,213
2026-02-15 Cramer Keith Chief Revenue Officer Option exercise · Restricted Stock Units 10b5-1 −4,472 35,775
2026-02-15 Yeh Kuanling Amy Chief Technology Officer Option exercise 10b5-1 +5,210 386,872
2026-02-15 Yeh Kuanling Amy Chief Technology Officer Option exercise 10b5-1 +5,303 392,175
2026-02-15 Yeh Kuanling Amy Chief Technology Officer Option exercise 10b5-1 +4,804 396,979
2026-02-15 Yeh Kuanling Amy Chief Technology Officer Option exercise · Restricted Stock Units 10b5-1 −5,210 0
2026-02-15 Yeh Kuanling Amy Chief Technology Officer Option exercise · Restricted Stock Units 10b5-1 −5,303 21,213
2026-02-15 Yeh Kuanling Amy Chief Technology Officer Option exercise · Restricted Stock Units 10b5-1 −4,804 38,425
2026-02-15 Thompson Patrick Ryan See Remarks Shares withheld for taxes −4,069 $7.17 $29K 878,491
2026-02-15 Thompson Patrick Ryan See Remarks Shares withheld for taxes −2,904 $7.17 $21K 875,587
2026-02-15 Thompson Patrick Ryan See Remarks Shares withheld for taxes −5,157 $7.17 $37K 870,430
2026-02-15 Nonko Eugene Director Option exercise +18,294 957,142
2026-02-15 Nonko Eugene Director Option exercise · Restricted Stock Units −18,294 0
2026-02-13 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Sale 10b5-1 −5,000 $7.30 $37K 436,783
2026-02-13 Yeh Kuanling Amy Chief Technology Officer Sale 10b5-1 −12,000 $7.31 $88K 381,662
2026-02-11 Yi Steven See Remarks Sale 10b5-1 −4,000 $7.99 $32K 2,703,330
2026-02-10 Yi Steven See Remarks Sale 10b5-1 −4,000 $8.71 $35K 2,707,330

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