CIK 0001818383 · Accelerated filer
MediaAlpha, Inc.
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- MAX
- Exchange
- NYSE
- Industry
- Services-Business Services, NEC
- FY end
- Dec 31
- Incorporated
- DE
- Entity type
- operating
- EIN
- 851854133
- Phone
- 619-393-9368
- Business address
- 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES, CA, 90017
- Former names
- MediaAlpha, Inc.
- Open-market buys, last 90 days
- $0
- in 0 filings
- Open-market sales, last 90 days
- $111,469,387
- in 23 filings, $18.3M under 10b5-1 plans
Net −$111,469,387. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.
Who's trading
90 days
Reading 100 more Form 4s from the SEC; this list fills in as they're read.
| Date | Insider | Transaction | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|
| 2026-03-02 | Yi Steven See Remarks | Sale 10b5-1 | −39,252 | $9.99 | $392K | 2,649,624 |
| 2026-02-25 | Yi Steven See Remarks | Sale 10b5-1 | −4,000 | $9.00 | $36K | 2,697,624 |
| 2026-02-25 | Yi Steven See Remarks | Sale 10b5-1 | −8,748 | $10.00 | $88K | 2,688,876 |
| 2026-02-25 | Nonko Eugene Director | Sale 10b5-1 | −10,599 | $10.00 | $106K | 946,543 |
| 2026-02-25 | Nonko Eugene Director | Sale 10b5-1 | −14,498 | $10.00 | $145K | 1,454,522 |
| 2026-02-24 | Yi Steven See Remarks | Sale 10b5-1 | −4,000 | $8.80 | $35K | 2,701,624 |
| 2026-02-23 | Yi Steven See Remarks | Sale 10b5-1 | −4,000 | $7.75 | $31K | 2,705,624 |
| 2026-02-19 | Yi Steven See Remarks | Sale 10b5-1 | −4,000 | $7.29 | $29K | 2,709,624 |
| 2026-02-18 | Yi Steven See Remarks | Sale 10b5-1 | −4,000 | $7.34 | $29K | 2,713,624 |
| 2026-02-17 | Yi Steven See Remarks | Sale 10b5-1 | −4,000 | $7.16 | $29K | 2,717,624 |
| 2026-02-17 | Cramer Keith Chief Revenue Officer | Sale 10b5-1 | −10,000 | $7.16 | $72K | 182,154 |
| 2026-02-15 | COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY | Option exercise 10b5-1 | +6,544 | 443,327 | ||
| 2026-02-15 | COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY | Shares withheld for taxes 10b5-1 | −1,994 | $7.17 | $14K | 441,333 |
| 2026-02-15 | COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY | Shares withheld for taxes 10b5-1 | −2,261 | $7.17 | $16K | 439,072 |
| 2026-02-15 | COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY | Shares withheld for taxes 10b5-1 | −1,794 | $7.17 | $13K | 437,278 |
| 2026-02-15 | COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY | Shares withheld for taxes 10b5-1 | −3,233 | $7.17 | $23K | 434,045 |
| 2026-02-15 | COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY | Option exercise · Restricted Stock Units 10b5-1 | −6,544 | 0 | ||
| 2026-02-15 | Yi Steven See Remarks | Option exercise | +18,294 | 2,721,624 | ||
| 2026-02-15 | Yi Steven See Remarks | Option exercise · Restricted Stock Units | −18,294 | 0 | ||
| 2026-02-15 | Cramer Keith Chief Revenue Officer | Option exercise 10b5-1 | +5,210 | 182,379 |
Page 14 of 18 · 342 trades