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CIK 0001818383 · Accelerated filer

MediaAlpha, Inc.

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Ticker
MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
FY end
Dec 31
Incorporated
DE
Entity type
operating
EIN
851854133
Phone
619-393-9368
Business address
700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES, CA, 90017
Former names
MediaAlpha, Inc.
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$111,469,387
in 23 filings, $18.3M under 10b5-1 plans

Net −$111,469,387. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2026-03-15 Yeh Kuanling Amy Chief Technology Officer Grant or award · Performance Restricted Stock Units (2026 PRSUs) +62,300 62,300
2026-03-15 Thompson Patrick Ryan See Remarks Grant or award +254,200 1,124,630
2026-03-15 Thompson Patrick Ryan See Remarks Grant or award · Performance Restricted Stock Units (2026 PRSUs) +84,750 84,750
2026-03-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Grant or award +171,950 605,995
2026-03-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Grant or award · Performance Restricted Stock Units (2026 PRSUs) +57,350 57,350
2026-03-15 Nonko Eugene Director Grant or award +174,450 1,059,400
2026-03-11 Yi Steven See Remarks Sale 10b5-1 −4,000 $9.68 $39K 2,619,974
2026-03-10 Yi Steven See Remarks Sale 10b5-1 −4,000 $9.75 $39K 2,623,974
2026-03-09 Yi Steven See Remarks Sale 10b5-1 −5,650 $9.86 $56K 2,627,974
2026-03-09 Nonko Eugene Director Sale 10b5-1 −1,992 $10.00 $20K 884,950
2026-03-09 Nonko Eugene Director Sale 10b5-1 −2,115 $10.00 $21K 1,379,805
2026-03-06 Yeh Kuanling Amy Chief Technology Officer Sale 10b5-1 −3,000 $10.34 $31K 393,979
2026-03-04 Nonko Eugene Director Sale 10b5-1 −5,400 $10.02 $54K 886,942
2026-03-04 Nonko Eugene Director Sale 10b5-1 −6,700 $10.02 $67K 1,381,920
2026-03-04 Yi Steven See Remarks Sale 10b5-1 −8,000 $10.07 $81K 2,633,624
2026-03-03 Nonko Eugene Director Sale 10b5-1 −5,400 $10.05 $54K 892,342
2026-03-03 Nonko Eugene Director Sale 10b5-1 −6,700 $10.05 $67K 1,388,620
2026-03-03 Yi Steven See Remarks Sale 10b5-1 −8,000 $10.03 $80K 2,641,624
2026-03-02 Nonko Eugene Director Sale 10b5-1 −48,801 $10.01 $488K 897,742
2026-03-02 Nonko Eugene Director Sale 10b5-1 −59,202 $10.01 $592K 1,395,320

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