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CIK 0001818383 · Accelerated filer

MediaAlpha, Inc.

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Ticker
MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
FY end
Dec 31
Incorporated
DE
Entity type
operating
EIN
851854133
Phone
619-393-9368
Business address
700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES, CA, 90017
Former names
MediaAlpha, Inc.
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$111,469,387
in 23 filings, $18.3M under 10b5-1 plans

Net −$111,469,387. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2026-05-15 Yeh Kuanling Amy Chief Technology Officer Option exercise 10b5-1 +4,803 584,985
2026-05-15 Yeh Kuanling Amy Chief Technology Officer Sale 10b5-1 −12,000 $8.05 $97K 572,985
2026-05-15 Yeh Kuanling Amy Chief Technology Officer Option exercise · Restricted Stock Units 10b5-1 −5,303 15,910
2026-05-15 Yeh Kuanling Amy Chief Technology Officer Option exercise · Restricted Stock Units 10b5-1 −4,803 33,622
2026-05-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes 10b5-1 −1,808 $8.05 $15K 604,187
2026-05-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes 10b5-1 −1,573 $8.05 $13K 602,614
2026-05-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes 10b5-1 −3,233 $8.05 $26K 599,381
2026-05-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Shares withheld for taxes 10b5-1 −2,617 $8.05 $21K 596,764
2026-05-15 COYNE JEFFREY B GENERAL COUNSEL AND SECRETARY Sale 10b5-1 −5,000 $8.10 $40K 591,764
2026-05-06 Yi Steven See Remarks Sale 10b5-1 −4,000 $9.14 $37K 2,879,690
2026-05-05 Arasu Venmal (Raji) Director Grant or award +20,750 119,407
2026-05-05 Jones Ramon Director Grant or award +20,750 28,000
2026-05-05 VRABECK KATHY P Director Grant or award +20,750 150,407
2026-05-05 Hunt Bradley William Director Grant or award +20,750 46,200
2026-05-05 Yi Steven See Remarks Sale 10b5-1 −4,000 $8.93 $36K 2,883,690
2026-05-04 Yi Steven See Remarks Sale 10b5-1 −4,000 $9.05 $36K 2,887,690
2026-04-29 Yi Steven See Remarks Sale 10b5-1 −26,739 $10.00 $267K 2,891,690
2026-04-29 Nonko Eugene Director Sale 10b5-1 −25,606 $10.01 $256K 959,775
2026-04-29 Nonko Eugene Director Sale 10b5-1 −26,888 $10.01 $269K 1,247,274
2026-04-28 Yi Steven See Remarks Sale 10b5-1 −6,565 $10.00 $66K 2,918,429

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