CIK 0000793952 · Large accelerated filer
HARLEY-DAVIDSON, INC.
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- HOG
- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- FY end
- Dec 31
- Incorporated
- WI
- Entity type
- operating
- EIN
- 391382325
- Phone
- 414-343-8553
- Business address
- 3700 W JUNEAU AVE, MILWAUKEE, WI, 53208
- Former names
- HARLEY DAVIDSON INC
- Open-market buys, last 90 days
- $0
- in 0 filings
- Open-market sales, last 90 days
- $80,759
- in 2 filings, $81K under 10b5-1 plans
Net −$80,759. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.
Who's trading
90 days
Reading 100 more Form 4s from the SEC; this list fills in as they're read.
| Date | Insider | Transaction | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|
| 2026-11-05 | Starrs Artie President & CEO | Option exercise | +80,285 | 105,285 | ||
| 2026-11-05 | Starrs Artie President & CEO | Shares withheld for taxes | −33,426 | $34.59 | $1.2M | 71,859 |
| 2026-11-05 | Starrs Artie President & CEO | Option exercise · Restricted Stock Units | −80,285 | 160,573 | ||
| 2026-10-01 | Root Jonathan R CFO and CCO | Sale 10b5-1 | −1,559 | $24.43 | $38K | 24,733 |
| 2026-09-24 | NOVA DANIEL J Director | Option exercise | +5,168 | 52,773 | ||
| 2026-09-24 | NOVA DANIEL J Director | Option exercise · Share Units | −5,168 | 0 | ||
| 2026-09-01 | Root Jonathan R CFO and CCO | Sale 10b5-1 | −1,554 | $27.46 | $43K | 26,292 |
| 2026-08-11 | Littleton Gayle CLO, CCO, CAO & Corp Sec | Purchase | +7,500 | $26.38 | $198K | 7,500 |
| 2026-08-10 | Starrs Artie President & CEO | Purchase | +10,000 | $25.89 | $259K | 25,000 |
| 2026-08-03 | Root Jonathan R CFO and CCO | Sale 10b5-1 | −1,554 | $24.88 | $39K | 27,846 |
| 2026-07-31 | NOVA DANIEL J Director | Purchase | +40,000 | $24.57 | $983K | 47,605 |
| 2026-07-24 | Littleton Gayle CLO, CCO, CAO & Corp Sec | Grant or award · Restricted Stock Units | +39,232 | 39,232 | ||
| 2026-07-01 | Root Jonathan R CFO and CCO | Sale 10b5-1 | −1,554 | $24.44 | $38K | 29,400 |
| 2026-06-01 | Root Jonathan R CFO and CCO | Sale 10b5-1 | −1,554 | $23.87 | $37K | 30,954 |
| 2026-05-21 | Flees Lori Ann Director | Grant or award · Share Units | +8,621 | 8,621 | ||
| 2026-05-21 | Masood Rafeh Director | Grant or award · Share Units | +11,207 | 11,207 | ||
| 2026-05-21 | Sylvester Maryrose Director | Grant or award · Share Units | +6,250 | 6,250 | ||
| 2026-05-21 | Reintjes Matthew J Director | Grant or award | +2,479 | 2,479 | ||
| 2026-05-21 | Reintjes Matthew J Director | Grant or award · Share Units | +6,250 | 6,250 | ||
| 2026-05-21 | Golston Allan C. Director | Grant or award · Share Units | +6,250 | 6,250 |
Page 1 of 39 · 763 trades