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CIK 0000793952 · Large accelerated filer

HARLEY-DAVIDSON, INC.

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Ticker
HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
FY end
Dec 31
Incorporated
WI
Entity type
operating
EIN
391382325
Phone
414-343-8553
Business address
3700 W JUNEAU AVE, MILWAUKEE, WI, 53208
Former names
HARLEY DAVIDSON INC
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$80,759
in 2 filings, $81K under 10b5-1 plans

Net −$80,759. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Pace of trading Bought Sold

Who's trading

90 days

  1. Root Jonathan R −$81K CFO and CCO sold 11% of stake

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2025-05-14 LINEBARGER NORMAN THOMAS Director Grant or award +4,415 29,065.58
2025-05-14 LINEBARGER NORMAN THOMAS Director Grant or award · Share Units +5,819 5,819
2025-05-14 LEVINSON SARA L Director Grant or award · Share Units +5,819 5,819
2025-05-14 Golston Allan C. Director Grant or award · Share Units +8,529 8,529
2025-05-14 Flees Lori Ann Director Grant or award +2,208 7,208
2025-05-14 Flees Lori Ann Director Grant or award · Share Units +5,819 5,819
2025-05-14 FARLEY JR JAMES D Director Grant or award · Share Units +5,819 5,819
2025-05-14 Alstead Troy Director Grant or award · Share Units +5,819 5,819
2025-02-13 Mansfield Luke Christopher Chief Commercial Officer Sale −3,400 $25.96 $88K 23,555
2025-02-09 ZEITZ JOCHEN President and CEO Option exercise +45,309 675,596.01
2025-02-09 ZEITZ JOCHEN President and CEO Shares withheld for taxes −19,438 $26.82 $521K 656,158.01
2025-02-09 ZEITZ JOCHEN President and CEO Option exercise · Restricted Stock Units −45,309 45,310
2025-02-09 Termaat Tori Chief Human Resources Officer Option exercise +1,124 12,689
2025-02-09 Termaat Tori Chief Human Resources Officer Shares withheld for taxes −529 $26.82 $14K 12,160
2025-02-09 Termaat Tori Chief Human Resources Officer Option exercise +1,074 13,234
2025-02-09 Termaat Tori Chief Human Resources Officer Shares withheld for taxes −505 $26.82 $14K 12,729
2025-02-09 Termaat Tori Chief Human Resources Officer Option exercise · Restricted Stock Units −1,124 0
2025-02-09 Termaat Tori Chief Human Resources Officer Option exercise · Restricted Stock Units −1,074 1,074
2025-02-09 Root Jonathan R CFO and President, Commercial Option exercise +1,309 21,741
2025-02-09 Root Jonathan R CFO and President, Commercial Shares withheld for taxes −384 $26.82 $10K 21,357

Page 8 of 39 · 763 trades