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CIK 0000793952 · Large accelerated filer

HARLEY-DAVIDSON, INC.

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Ticker
HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
FY end
Dec 31
Incorporated
WI
Entity type
operating
EIN
391382325
Phone
414-343-8553
Business address
3700 W JUNEAU AVE, MILWAUKEE, WI, 53208
Former names
HARLEY DAVIDSON INC
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$80,759
in 2 filings, $81K under 10b5-1 plans

Net −$80,759. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Pace of trading Bought Sold

Who's trading

90 days

  1. Root Jonathan R −$81K CFO and CCO sold 11% of stake

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2025-11-20 Mansfield Luke Christopher Chief Commercial Officer Sale −11,500 $23.21 $267K 12,055
2025-11-07 Do Charles Sr. Vice President, HDFSI Sale −4,136 $25.51 $106K 183
2025-11-05 Starrs Artie President & CEO Grant or award · Restricted Stock Units +240,858 240,858
2025-10-31 Do Charles Sr. Vice President, HDFSI Option exercise +4,655 5,802
2025-10-31 Do Charles Sr. Vice President, HDFSI Shares withheld for taxes −1,483 $26.65 $40K 4,319
2025-10-31 Do Charles Sr. Vice President, HDFSI Option exercise · Restricted Stock Units −4,655 4,656
2025-09-24 Reintjes Matthew J Director Grant or award · Share Units +8,024 8,024
2025-09-24 NOVA DANIEL J Director Grant or award +2,863 2,863
2025-09-24 NOVA DANIEL J Director Grant or award · Share Units +5,032 5,032
2025-08-05 Masood Rafeh Director Purchase +2,068 $24.06 $50K 4,705
2025-05-16 Sylvester Maryrose Director Option exercise +4,188 21,874.76
2025-05-16 Sylvester Maryrose Director Option exercise · Share Units −4,188 0
2025-05-16 Golston Allan C. Director Option exercise +2,095 4,302
2025-05-16 Golston Allan C. Director Option exercise · Share Units −2,095 3,908
2025-05-16 FARLEY JR JAMES D Director Option exercise +4,188 22,659.41
2025-05-16 FARLEY JR JAMES D Director Option exercise · Share Units −4,188 0
2025-05-16 Alstead Troy Director Option exercise +4,188 35,233.58
2025-05-16 Alstead Troy Director Option exercise · Share Units −4,188 0
2025-05-14 Sylvester Maryrose Director Grant or award · Share Units +5,819 5,819
2025-05-14 Masood Rafeh Director Grant or award · Share Units +10,434 10,434

Page 7 of 39 · 763 trades