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CIK 0000793952 · Large accelerated filer

HARLEY-DAVIDSON, INC.

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Ticker
HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
FY end
Dec 31
Incorporated
WI
Entity type
operating
EIN
391382325
Phone
414-343-8553
Business address
3700 W JUNEAU AVE, MILWAUKEE, WI, 53208
Former names
HARLEY DAVIDSON INC
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$80,759
in 2 filings, $81K under 10b5-1 plans

Net −$80,759. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Pace of trading Bought Sold

Who's trading

90 days

  1. Root Jonathan R −$81K CFO and CCO sold 11% of stake

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2026-02-13 Root Jonathan R CFO and CCO Grant or award · Restricted Stock Units +48,972 48,972
2026-02-13 Root Jonathan R CFO and CCO Grant or award +2,800 34,883
2026-02-13 Root Jonathan R CFO and CCO Shares withheld for taxes −821 $20.42 $17K 34,062
2026-02-13 Niketh Bryan Chief Operations Officer Grant or award · Restricted Stock Units +36,729 36,729
2026-02-13 Krause Paul J Chief Legal Officer Grant or award · Restricted Stock Units +24,486 24,486
2026-02-13 Krause Paul J Chief Legal Officer Grant or award +3,757 33,342
2026-02-13 Krause Paul J Chief Legal Officer Shares withheld for taxes −1,766 $20.42 $36K 31,576
2026-02-13 Starrs Artie President & CEO Grant or award · Restricted Stock Units +159,158 159,158
2026-02-09 Beck Bryan Andrew Chief Accounting Officer Option exercise +398 1,512
2026-02-09 Beck Bryan Andrew Chief Accounting Officer Shares withheld for taxes −135 $20.49 $3K 1,377
2026-02-09 Beck Bryan Andrew Chief Accounting Officer Option exercise · Restricted Stock Units −398 0
2026-02-09 Koval Glen SVP Motorcycle Development Option exercise +968 12,715
2026-02-09 Koval Glen SVP Motorcycle Development Shares withheld for taxes −362 $20.49 $7K 12,353
2026-02-09 Koval Glen SVP Motorcycle Development Option exercise · Restricted Stock Units −968 0
2026-02-09 Termaat Tori Chief Human Resources Officer Option exercise +1,074 16,024
2026-02-09 Termaat Tori Chief Human Resources Officer Shares withheld for taxes −562 $20.49 $12K 15,462
2026-02-09 Termaat Tori Chief Human Resources Officer Option exercise · Restricted Stock Units −1,074 0
2026-02-09 Root Jonathan R CFO and CCO Option exercise +1,186 32,431
2026-02-09 Root Jonathan R CFO and CCO Shares withheld for taxes −348 $20.49 $7K 32,083
2026-02-09 Root Jonathan R CFO and CCO Option exercise · Restricted Stock Units −1,186 0

Page 4 of 39 · 763 trades