CIK 0000793952 · Large accelerated filer
HARLEY-DAVIDSON, INC.
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- HOG
- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- FY end
- Dec 31
- Incorporated
- WI
- Entity type
- operating
- EIN
- 391382325
- Phone
- 414-343-8553
- Business address
- 3700 W JUNEAU AVE, MILWAUKEE, WI, 53208
- Former names
- HARLEY DAVIDSON INC
- Open-market buys, last 90 days
- $0
- in 0 filings
- Open-market sales, last 90 days
- $80,759
- in 2 filings, $81K under 10b5-1 plans
Net −$80,759. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.
Who's trading
90 days
Reading 100 more Form 4s from the SEC; this list fills in as they're read.
| Date | Insider | Transaction | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|
| 2026-03-09 | Starrs Artie President & CEO | Purchase | +15,000 | $19.10 | $287K | 15,000 |
| 2026-02-27 | Masood Rafeh Director | Purchase | +2,775 | $18.00 | $50K | 7,480 |
| 2026-02-25 | FARLEY JR JAMES D Director | Sale | −6,454 | $18.71 | $121K | 16,205.41 |
| 2026-02-17 | Koval Glen SVP Motorcycle Development | Grant or award | +2,287 | 14,640 | ||
| 2026-02-17 | Koval Glen SVP Motorcycle Development | Shares withheld for taxes | −742 | $20.42 | $15K | 13,898 |
| 2026-02-17 | Termaat Tori Chief Human Resources Officer | Grant or award | +2,538 | 18,000 | ||
| 2026-02-17 | Termaat Tori Chief Human Resources Officer | Shares withheld for taxes | −1,239 | $20.42 | $25K | 16,761 |
| 2026-02-17 | Root Jonathan R CFO and CCO | Grant or award | +2,800 | 34,883 | ||
| 2026-02-17 | Root Jonathan R CFO and CCO | Shares withheld for taxes | −821 | $20.42 | $17K | 34,062 |
| 2026-02-17 | Krause Paul J Chief Legal Officer | Grant or award | +3,757 | 33,342 | ||
| 2026-02-17 | Krause Paul J Chief Legal Officer | Shares withheld for taxes | −1,766 | $20.42 | $36K | 31,576 |
| 2026-02-13 | Ryan Matthew A Chief Marketing & Tech. Off. | Grant or award · Restricted Stock Units | +19,589 | 19,589 | ||
| 2026-02-13 | Beck Bryan Andrew Chief Accounting Officer | Grant or award · Restricted Stock Units | +9,550 | 9,550 | ||
| 2026-02-13 | Do Charles Sr. Vice President, HDFSI | Grant or award · Restricted Stock Units | +20,471 | 20,471 | ||
| 2026-02-13 | Koval Glen SVP Motorcycle Development | Grant or award · Restricted Stock Units | +15,427 | 15,427 | ||
| 2026-02-13 | Koval Glen SVP Motorcycle Development | Grant or award | +2,287 | 14,640 | ||
| 2026-02-13 | Koval Glen SVP Motorcycle Development | Shares withheld for taxes | −742 | $20.42 | $15K | 13,898 |
| 2026-02-13 | Termaat Tori Chief Human Resources Officer | Grant or award · Restricted Stock Units | +12,341 | 12,341 | ||
| 2026-02-13 | Termaat Tori Chief Human Resources Officer | Grant or award | +2,538 | 18,000 | ||
| 2026-02-13 | Termaat Tori Chief Human Resources Officer | Shares withheld for taxes | −1,239 | $20.42 | $25K | 16,761 |
Page 3 of 39 · 763 trades