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CIK 0000793952 · Large accelerated filer

HARLEY-DAVIDSON, INC.

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Ticker
HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
FY end
Dec 31
Incorporated
WI
Entity type
operating
EIN
391382325
Phone
414-343-8553
Business address
3700 W JUNEAU AVE, MILWAUKEE, WI, 53208
Former names
HARLEY DAVIDSON INC
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$80,759
in 2 filings, $81K under 10b5-1 plans

Net −$80,759. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Pace of trading Bought Sold

Who's trading

90 days

  1. Root Jonathan R −$81K CFO and CCO sold 11% of stake

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2026-05-21 Alstead Troy Director Grant or award · Share Units +6,250 6,250
2026-05-21 NOVA DANIEL J Director Grant or award +4,742 7,605
2026-05-21 NOVA DANIEL J Director Grant or award · Share Units +6,520 6,520
2026-05-19 Root Jonathan R CFO and CCO Sale 10b5-1 −1,554 $24.21 $38K 32,508
2026-05-14 Flees Lori Ann Director Option exercise +6,015 17,223
2026-05-14 Flees Lori Ann Director Option exercise · Share Units −6,015 0
2026-05-14 Masood Rafeh Director Option exercise +6,015 13,495
2026-05-14 Masood Rafeh Director Option exercise · Share Units −6,015 4,615
2026-05-14 Sylvester Maryrose Director Option exercise +6,015 27,889.76
2026-05-14 Sylvester Maryrose Director Option exercise · Share Units −6,015 0
2026-05-14 Golston Allan C. Director Option exercise +3,008 7,310
2026-05-14 Golston Allan C. Director Option exercise · Share Units −3,008 5,619
2026-05-14 Alstead Troy Director Option exercise +6,015 41,248.58
2026-05-14 Alstead Troy Director Option exercise · Share Units −6,015 0
2026-05-14 FARLEY JR JAMES D Director Option exercise +6,015 22,220.41
2026-05-14 FARLEY JR JAMES D Director Option exercise · Share Units −6,015 0
2026-05-11 Krause Paul J Chief Legal Officer Sale 10b5-1 −1,564 $26.00 $41K 30,012
2026-04-06 Beck Bryan Andrew Chief Accounting Officer Grant or award · Restricted Stock Units +7,143 7,143
2026-03-12 Do Charles Sr. Vice President, HDFSI Sale −4,241 $18.10 $77K 183
2026-03-09 Flees Lori Ann Director Purchase +4,000 $18.89 $76K 11,208

Page 2 of 39 · 763 trades