CIK 0000793952 · Large accelerated filer
HARLEY-DAVIDSON, INC.
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- HOG
- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- FY end
- Dec 31
- Incorporated
- WI
- Entity type
- operating
- EIN
- 391382325
- Phone
- 414-343-8553
- Business address
- 3700 W JUNEAU AVE, MILWAUKEE, WI, 53208
- Former names
- HARLEY DAVIDSON INC
- Open-market buys, last 90 days
- $0
- in 0 filings
- Open-market sales, last 90 days
- $80,759
- in 2 filings, $81K under 10b5-1 plans
Net −$80,759. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.
Who's trading
90 days
Reading 100 more Form 4s from the SEC; this list fills in as they're read.
| Date | Insider | Transaction | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|
| 2026-10-01 | Root Jonathan R CFO and CCO | Sale 10b5-1 | −1,559 | $24.43 | $38K | 24,733 |
| 2026-09-01 | Root Jonathan R CFO and CCO | Sale 10b5-1 | −1,554 | $27.46 | $43K | 26,292 |
| 2026-08-03 | Root Jonathan R CFO and CCO | Sale 10b5-1 | −1,554 | $24.88 | $39K | 27,846 |
| 2026-07-01 | Root Jonathan R CFO and CCO | Sale 10b5-1 | −1,554 | $24.44 | $38K | 29,400 |
| 2026-06-01 | Root Jonathan R CFO and CCO | Sale 10b5-1 | −1,554 | $23.87 | $37K | 30,954 |
| 2026-05-19 | Root Jonathan R CFO and CCO | Sale 10b5-1 | −1,554 | $24.21 | $38K | 32,508 |
| 2026-02-17 | Root Jonathan R CFO and CCO | Grant or award | +2,800 | 34,883 | ||
| 2026-02-17 | Root Jonathan R CFO and CCO | Shares withheld for taxes | −821 | $20.42 | $17K | 34,062 |
| 2026-02-13 | Root Jonathan R CFO and CCO | Grant or award · Restricted Stock Units | +48,972 | 48,972 | ||
| 2026-02-13 | Root Jonathan R CFO and CCO | Grant or award | +2,800 | 34,883 | ||
| 2026-02-13 | Root Jonathan R CFO and CCO | Shares withheld for taxes | −821 | $20.42 | $17K | 34,062 |
| 2026-02-09 | Root Jonathan R CFO and CCO | Option exercise | +1,186 | 32,431 | ||
| 2026-02-09 | Root Jonathan R CFO and CCO | Shares withheld for taxes | −348 | $20.49 | $7K | 32,083 |
| 2026-02-09 | Root Jonathan R CFO and CCO | Option exercise · Restricted Stock Units | −1,186 | 0 | ||
| 2026-02-06 | Root Jonathan R CFO and CCO | Option exercise | +9,980 | 34,245 | ||
| 2026-02-06 | Root Jonathan R CFO and CCO | Shares withheld for taxes | −3,000 | $20.01 | $60K | 31,245 |
| 2026-02-06 | Root Jonathan R CFO and CCO | Option exercise · Restricted Stock Units | −9,980 | 19,961 | ||
| 2026-02-05 | Root Jonathan R CFO and CCO | Option exercise | +3,168 | 25,362 | ||
| 2026-02-05 | Root Jonathan R CFO and CCO | Shares withheld for taxes | −1,097 | $20.51 | $22K | 24,265 |
| 2026-02-05 | Root Jonathan R CFO and CCO | Option exercise · Restricted Stock Units | −3,168 | 3,169 |
Page 1 of 5 · 87 trades