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CIK 0000793952 · Large accelerated filer

HARLEY-DAVIDSON, INC.

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Ticker
HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
FY end
Dec 31
Incorporated
WI
Entity type
operating
EIN
391382325
Phone
414-343-8553
Business address
3700 W JUNEAU AVE, MILWAUKEE, WI, 53208
Former names
HARLEY DAVIDSON INC
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$80,759
in 2 filings, $81K under 10b5-1 plans

Net −$80,759. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Pace of trading Bought Sold

Who's trading

90 days

  1. Root Jonathan R −$81K CFO and CCO sold 11% of stake

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2026-08-11 Littleton Gayle CLO, CCO, CAO & Corp Sec Purchase +7,500 $26.38 $198K 7,500
2026-08-10 Starrs Artie President & CEO Purchase +10,000 $25.89 $259K 25,000
2026-07-31 NOVA DANIEL J Director Purchase +40,000 $24.57 $983K 47,605
2026-03-09 Flees Lori Ann Director Purchase +4,000 $18.89 $76K 11,208
2026-03-09 Starrs Artie President & CEO Purchase +15,000 $19.10 $287K 15,000
2026-02-27 Masood Rafeh Director Purchase +2,775 $18.00 $50K 7,480
2025-08-05 Masood Rafeh Director Purchase +2,068 $24.06 $50K 4,705
2023-08-01 Masood Rafeh Director Purchase +1,302 $38.40 $50K 2,637
2022-09-02 ZEITZ JOCHEN President and CEO Purchase +25,750 $38.94 $1.0M 508,870.01
2022-08-09 Masood Rafeh Director Purchase +1,335 $37.50 $50K 1,335
2021-02-05 Mansfield Luke Christopher VP/Motorcycle Management Purchase +735 $33.72 $25K 8,344
2021-02-04 ZEITZ JOCHEN President and CEO Purchase +30,800 $32.47 $1.0M 253,720.01
2020-08-12 ZEITZ JOCHEN Chairman and Acting President Purchase +71,450 $27.86 $2.0M 222,920.01

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