4
Changes in Ownership
Direct Digital Holdings, Inc. Filed Acc 0001628280-25-015294
President sold 40,449 shares at an average $0.78 ($31,396)
- President gave up 2,957 shares (to pay taxes)
- President acquired 9,970 shares (option exercise)
- Traded under a Rule 10b5-1 plan
From the SEC's structured data for this filing
Trades in this filing
| Insider | Date | Transaction | Shares | Price | Value | Owned after | D/I |
|---|---|---|---|---|---|---|---|
| SMITH W KEITH President | 2025-03-20 | Option exercise 10b5-1 | +9,970 | 53,971 | D | ||
| SMITH W KEITH President | 2025-03-20 | Shares withheld for taxes 10b5-1 | −2,957 | $0.79 | $2,336 | 51,014 | D |
| SMITH W KEITH President | 2025-03-25 | Sale 10b5-1 | −7,700 | $0.76 | $5,852 | 32,749 | I |
| SMITH W KEITH President | 2025-03-26 | Sale 10b5-1 | −20,563 | $0.78 | $16,039 | 12,186 | I |
| SMITH W KEITH President | 2025-03-27 | Sale 10b5-1 | −12,186 | $0.78 | $9,505 | 0 | I |
| Derivatives | |||||||
| SMITH W KEITH President | 2025-03-20 | Option exercise · Restricted Stock Units 10b5-1 | −9,970 | 9,970 | D | ||
| Open-market sales · 40,449 sh · avg $0.78 · $31,396 | |||||||
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