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CIK 0001579733 · Large accelerated filer

Vital Farms, Inc.

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Ticker
VITL
Exchange
Nasdaq
Industry
Food and Kindred Products
FY end
Dec 27
Incorporated
DE
Entity type
operating
EIN
270496985
Phone
(877) 455-3063
Business address
3601 SOUTH CONGRESS AVENUE, SUITE A100, AUSTIN, TX
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$896,918
in 2 filings, $897K under 10b5-1 plans

Net −$896,918. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Pace of trading Bought Sold

Who's trading

90 days

  1. OHAYER MATTHEW −$897K 10% owner sold 1% of stake

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2025-07-23 OHAYER MATTHEW EXECUTIVE CHAIRPERSON Sale 10b5-1 −5,000 $40.34 $202K 6,872,070
2025-07-11 Wrede Thilo CHIEF FINANCIAL OFFICER Sale 10b5-1 −1,200 $38.97 $47K 56,187
2025-07-11 OHAYER MATTHEW EXECUTIVE CHAIRPERSON Option exercise +18,180 $24.20 $440K 6,877,070
2025-07-11 OHAYER MATTHEW EXECUTIVE CHAIRPERSON Option exercise · Employee Stock Option (right to buy) −18,180 0
2025-07-01 OHAYER MATTHEW EXECUTIVE CHAIRPERSON Sale 10b5-1 −9,714 $38.85 $377K 6,879,176
2025-07-01 OHAYER MATTHEW EXECUTIVE CHAIRPERSON Sale 10b5-1 −20,286 $39.32 $798K 6,858,890
2025-07-01 Cyr William B. Director Grant or award +3,044 3,044
2025-06-17 OHAYER MATTHEW EXECUTIVE CHAIRPERSON Sale 10b5-1 −5,000 $32.25 $161K 6,888,890
2025-06-13 OHAYER MATTHEW EXECUTIVE CHAIRPERSON Sale 10b5-1 −24,300 $31.61 $768K 6,894,590
2025-06-13 OHAYER MATTHEW EXECUTIVE CHAIRPERSON Sale 10b5-1 −700 $32.07 $22K 6,893,890
2025-06-12 Wrede Thilo CHIEF FINANCIAL OFFICER Sale 10b5-1 −1,200 $31.93 $38K 57,117
2025-06-11 Post Denny Marie Director Grant or award +3,423 22,398
2025-06-11 Kennedy Kelly J. Director Grant or award +3,423 20,427
2025-06-11 Khoury Karl Director Grant or award +3,423 134,789
2025-06-11 Flanagan Glenda J Director Grant or award +3,423 31,398
2025-06-11 Ruiz Gisel Director Grant or award +3,423 40,398
2025-06-11 Amoo-Gottfried Kofi Owusu Director Grant or award +3,423 28,686
2025-05-22 Diez-Canseco Russell PRESIDENT AND CEO Grant or award +7,806 $12.81 $100K 718,899
2025-05-22 Diez-Canseco Russell PRESIDENT AND CEO Option exercise · Employee Stock Option (right to buy) −7,806 18,942
2025-03-17 Wrede Thilo CHIEF FINANCIAL OFFICER Shares withheld for taxes −4,716 $31.59 $149K 56,793

Page 7 of 8 · 146 trades