CIK 0001579733 · Large accelerated filer
Vital Farms, Inc.
Sign in to watch- Ticker
- VITL
- Exchange
- Nasdaq
- Industry
- Food and Kindred Products
- FY end
- Dec 27
- Incorporated
- DE
- Entity type
- operating
- EIN
- 270496985
- Phone
- (877) 455-3063
- Business address
- 3601 SOUTH CONGRESS AVENUE, SUITE A100, AUSTIN, TX
- Open-market buys, last 90 days
- $0
- in 0 filings
- Open-market sales, last 90 days
- $896,918
- in 2 filings, $897K under 10b5-1 plans
Net −$896,918. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.
Who's trading
90 days
Reading 100 more Form 4s from the SEC; this list fills in as they're read.
| Date | Insider | Transaction | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|
| 2025-08-19 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −800 | $50.31 | $40K | 6,831,270 |
| 2025-08-18 | McKeon Kathryn CMO and GM, Butter | Option exercise 10b5-1 | +21,442 | $15.31 | $328K | 58,955 |
| 2025-08-18 | McKeon Kathryn CMO and GM, Butter | Sale 10b5-1 | −21,442 | $49.08 | $1.1M | 37,513 |
| 2025-08-18 | McKeon Kathryn CMO and GM, Butter | Option exercise · Employee Stock Option (right to buy) 10b5-1 | −21,442 | 10,721 | ||
| 2025-08-15 | McKeon Kathryn CMO and GM, Butter | Sale 10b5-1 | −12,005 | $47.59 | $571K | 37,513 |
| 2025-08-15 | Bal Joanne GC, SEC. AND HEAD OF IMPACT | Sale | −9,999 | $47.70 | $477K | 48,128 |
| 2025-08-14 | Wrede Thilo CHIEF FINANCIAL OFFICER | Option exercise 10b5-1 | +7,189 | $13.91 | $100K | 62,176 |
| 2025-08-14 | Wrede Thilo CHIEF FINANCIAL OFFICER | Sale 10b5-1 | −600 | $47.06 | $28K | 61,576 |
| 2025-08-14 | Wrede Thilo CHIEF FINANCIAL OFFICER | Sale 10b5-1 | −2,793 | $47.70 | $133K | 58,783 |
| 2025-08-14 | Wrede Thilo CHIEF FINANCIAL OFFICER | Option exercise · Employee Stock Option (right to buy) 10b5-1 | −7,189 | 14,378 | ||
| 2025-08-14 | Post Denny Marie Director | Sale | −6,086 | $47.75 | $291K | 16,312 |
| 2025-08-13 | Khoury Karl Director | Sale | −20,000 | $47.63 | $953K | 114,789 |
| 2025-08-12 | Coon Stephanie SVP STRATEGY | Sale | −10,005 | $46.15 | $462K | 45,779 |
| 2025-08-12 | Diez-Canseco Russell PRESIDENT AND CEO | Sale 10b5-1 | −16,700 | $46.11 | $770K | 702,476 |
| 2025-08-11 | Wrede Thilo CHIEF FINANCIAL OFFICER | Sale 10b5-1 | −1,200 | $45.56 | $55K | 54,987 |
| 2025-08-11 | Pappas Peter Nicholas CSO and President, Eggs | Sale | −2,811 | $45.35 | $127K | 65,430 |
| 2025-08-08 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −5,000 | $45.25 | $226K | 6,832,070 |
| 2025-08-07 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −5,000 | $40.31 | $202K | 6,837,070 |
| 2025-08-01 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −19,957 | $35.53 | $709K | 6,852,113 |
| 2025-08-01 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −10,043 | $36.42 | $366K | 6,842,070 |
Page 6 of 8 · 146 trades