CIK 0001579733 · Large accelerated filer
Vital Farms, Inc.
Sign in to watch- Ticker
- VITL
- Exchange
- Nasdaq
- Industry
- Food and Kindred Products
- FY end
- Dec 27
- Incorporated
- DE
- Entity type
- operating
- EIN
- 270496985
- Phone
- (877) 455-3063
- Business address
- 3601 SOUTH CONGRESS AVENUE, SUITE A100, AUSTIN, TX
- Open-market buys, last 90 days
- $0
- in 0 filings
- Open-market sales, last 90 days
- $896,918
- in 2 filings, $897K under 10b5-1 plans
Net −$896,918. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.
Who's trading
90 days
Reading 100 more Form 4s from the SEC; this list fills in as they're read.
| Date | Insider | Transaction | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|
| 2025-11-04 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −5,000 | $37.78 | $189K | 6,417,070 |
| 2025-11-03 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −21,408 | $31.85 | $682K | 6,425,662 |
| 2025-11-03 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −3,592 | $32.35 | $116K | 6,422,070 |
| 2025-10-08 | Diez-Canseco Russell PRESIDENT AND CEO | Sale 10b5-1 | −5,263 | $44.11 | $232K | 670,513 |
| 2025-10-08 | Diez-Canseco Russell PRESIDENT AND CEO | Sale 10b5-1 | −4,404 | $44.72 | $197K | 666,109 |
| 2025-10-01 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −600 | $38.17 | $23K | 6,481,470 |
| 2025-10-01 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −23,536 | $39.98 | $941K | 6,457,934 |
| 2025-10-01 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −10,864 | $40.63 | $441K | 6,447,070 |
| 2025-09-16 | Van Hoven Reena Chauhan Chief People Officer | Shares withheld for taxes | −344 | $47.05 | $16K | 10,765 |
| 2025-09-11 | Diez-Canseco Russell PRESIDENT AND CEO | Gift 10b5-1 | −10,000 | 675,776 | ||
| 2025-09-10 | Diez-Canseco Russell PRESIDENT AND CEO | Sale 10b5-1 | −15,757 | $47.29 | $745K | 686,719 |
| 2025-09-10 | Diez-Canseco Russell PRESIDENT AND CEO | Sale 10b5-1 | −943 | $47.84 | $45K | 685,776 |
| 2025-09-04 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale | −100,000 | $50.96 | $5.1M | 6,482,070 |
| 2025-09-02 | Holland Joseph Michael Chief Supply Chain Officer | Shares withheld for taxes | −412 | $51.90 | $21K | 11,451 |
| 2025-09-02 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −100,000 | $51.98 | $5.2M | 6,627,070 |
| 2025-09-02 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −20,559 | $51.52 | $1.1M | 6,606,511 |
| 2025-09-02 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −24,441 | $52.39 | $1.3M | 6,582,070 |
| 2025-08-29 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −100,000 | $51.13 | $5.1M | 6,727,070 |
| 2025-08-22 | Bal Joanne GC, SEC. AND HEAD OF IMPACT | Sale | −4,796 | $50.95 | $244K | 43,332 |
| 2025-08-21 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −4,200 | $50.25 | $211K | 6,827,070 |
Page 5 of 8 · 146 trades