CIK 0001579733 · Large accelerated filer
Vital Farms, Inc.
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- VITL
- Exchange
- Nasdaq
- Industry
- Food and Kindred Products
- FY end
- Dec 27
- Incorporated
- DE
- Entity type
- operating
- EIN
- 270496985
- Phone
- (877) 455-3063
- Business address
- 3601 SOUTH CONGRESS AVENUE, SUITE A100, AUSTIN, TX
- Open-market buys, last 90 days
- $0
- in 0 filings
- Open-market sales, last 90 days
- $896,918
- in 2 filings, $897K under 10b5-1 plans
Net −$896,918. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.
Who's trading
90 days
Reading 100 more Form 4s from the SEC; this list fills in as they're read.
| Date | Insider | Transaction | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|
| 2026-03-04 | Holland Joseph Michael Chief Supply Chain Officer | Shares withheld for taxes | −969 | $20.30 | $20K | 10,482 |
| 2026-03-04 | Coon Stephanie Chief Strategy Officer | Shares withheld for taxes | −745 | $20.30 | $15K | 45,297 |
| 2026-03-02 | OHAYER MATTHEW 10% owner | Sale 10b5-1 | −15,000 | $20.33 | $305K | 6,326,190 |
| 2026-03-02 | Cyr William B. Director | Purchase | +4,750 | $20.70 | $98K | 7,794 |
| 2026-03-02 | OHAYER MATTHEW 10% owner | Sale 10b5-1 | −20,000 | $20.33 | $407K | 6,321,190 |
| 2026-02-02 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −18,400 | $27.87 | $513K | 6,342,790 |
| 2026-02-02 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −1,600 | $28.33 | $45K | 6,341,190 |
| 2026-01-02 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −12,484 | $30.43 | $380K | 6,373,706 |
| 2026-01-02 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −12,516 | $31.27 | $391K | 6,361,190 |
| 2025-12-15 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −5,000 | $35.25 | $176K | 6,386,190 |
| 2025-12-15 | Diez-Canseco Russell PRESIDENT AND CEO | Sale 10b5-1 | −16,734 | $35.05 | $587K | 649,684 |
| 2025-12-01 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −20,927 | $33.07 | $692K | 6,395,263 |
| 2025-12-01 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Sale 10b5-1 | −4,073 | $33.67 | $137K | 6,391,190 |
| 2025-11-28 | Pappas Peter Nicholas CSO and President, Eggs | Shares withheld for taxes | −261 | $32.70 | $9K | 65,460 |
| 2025-11-24 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON | Shares withheld for taxes | −880 | $30.67 | $27K | 6,416,190 |
| 2025-11-17 | Wrede Thilo CHIEF FINANCIAL OFFICER | Grant or award | +281 | $26.13 | $7K | 59,064 |
| 2025-11-17 | Pappas Peter Nicholas CSO and President, Eggs | Grant or award | +291 | $26.13 | $8K | 65,721 |
| 2025-11-17 | Bal Joanne GC, SEC. AND HEAD OF IMPACT | Grant or award | +258 | $26.13 | $7K | 43,590 |
| 2025-11-17 | Diez-Canseco Russell PRESIDENT AND CEO | Grant or award | +309 | $26.13 | $8K | 666,418 |
| 2025-11-17 | Coon Stephanie SVP STRATEGY | Grant or award | +401 | $26.13 | $10K | 46,180 |
Page 4 of 8 · 146 trades