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CIK 0001579733 · Large accelerated filer

Vital Farms, Inc.

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Ticker
VITL
Exchange
Nasdaq
Industry
Food and Kindred Products
FY end
Dec 27
Incorporated
DE
Entity type
operating
EIN
270496985
Phone
(877) 455-3063
Business address
3601 SOUTH CONGRESS AVENUE, SUITE A100, AUSTIN, TX
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$896,918
in 2 filings, $897K under 10b5-1 plans

Net −$896,918. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Pace of trading Bought Sold

Who's trading

90 days

  1. OHAYER MATTHEW −$897K 10% owner sold 1% of stake

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2026-05-15 Bal Joanne CLO, Secy. & Head of Impact Grant or award +500 $7.21 $4K 55,843
2026-05-15 Pappas Peter Nicholas CSO and President, Eggs Grant or award +395 $7.21 $3K 85,564
2026-05-14 Kennedy Kelly J. Director Purchase +2,500 $8.40 $21K 22,927
2026-05-14 Cyr William B. Director Purchase +6,000 $8.52 $51K 13,794
2026-05-14 Holland Joseph Michael Chief Supply Chain Officer Purchase +12,484 $8.00 $100K 38,150
2026-05-14 Cyr William B. Director Purchase +6,000 $8.52 $51K 13,794
2026-05-14 Kennedy Kelly J. Director Purchase +2,500 $8.40 $21K 22,927
2026-05-14 McKeon Kathryn CMO and GM, Butter Purchase +604 $8.28 $5K 50,275
2026-05-14 Pappas Peter Nicholas CSO and President, Eggs Purchase +3,500 $8.51 $30K 85,169
2026-05-14 Holland Joseph Michael Chief Supply Chain Officer Purchase +12,484 $8.00 $100K 38,150
2026-05-13 Ruiz Gisel Director Purchase +6,151 $8.13 $50K 46,549
2026-05-13 Post Denny Marie Director Purchase +3,000 $8.23 $25K 19,312
2026-03-18 Wrede Thilo Chief Financial Officer Shares withheld for taxes −3,192 $15.70 $50K 75,477
2026-03-16 McKeon Kathryn CMO and GM, Butter Shares withheld for taxes −928 $17.21 $16K 49,671
2026-03-16 Bal Joanne CLO, Secy. & Head of Impact Shares withheld for taxes −1,061 $17.21 $18K 55,343
2026-03-16 Diez-Canseco Russell President, CEO & Exec. Chair Shares withheld for taxes −4,798 $17.21 $83K 705,560
2026-03-16 Pappas Peter Nicholas CSO and President, Eggs Shares withheld for taxes −928 $17.21 $16K 81,669
2026-03-16 Coon Stephanie Chief Strategy Officer Shares withheld for taxes −928 $17.21 $16K 56,419
2026-03-12 McKeon Kathryn CMO and GM, Butter Shares withheld for taxes −1,683 $17.62 $30K 50,599
2026-03-12 Bal Joanne CLO, Secy. & Head of Impact Shares withheld for taxes −1,586 $17.62 $28K 56,404

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