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CIK 0001530979 · Accelerated filer<br>Emerging growth company

Honest Company, Inc.

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Ticker
HNST
Exchange
Nasdaq
Industry
Retail-Catalog & Mail-Order Houses
FY end
Dec 31
Incorporated
DE
Entity type
operating
EIN
900750205
Phone
(310) 917-9199
Business address
12130 MILLENNIUM DR., #500, LOS ANGELES, CA, 90094
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$1,161,804
in 10 filings, $1.0M under 10b5-1 plans

Net −$1,161,804. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Pace of trading Bought Sold

Who's trading

90 days

  1. Vernon Carla −$588K Chief Executive Officer sold 3% of stake
  2. Sternweis Thomas −$409K SVP, Enterprise Dev. & Strat. sold 18% of stake
  3. Sheehey Brendan −$48K General Counsel sold 1% of stake
  4. von Kunssberg Etienne −$36K SVP, Supply Chain sold 2% of stake
  5. Ball Dorria L. −$34K Chief People Officer sold 2% of stake
Date Insider Transaction Shares Price Value Owned after
2021-05-07 Institutional Venture Management XIII, LLC 10% owner Conversion +765,624 10,427,950
2021-05-07 Institutional Venture Management XIII, LLC 10% owner Conversion +138,596 10,566,546
2021-05-07 Institutional Venture Management XIII, LLC 10% owner Conversion +1,030,358 11,596,904
2021-05-07 Institutional Venture Management XIII, LLC 10% owner Conversion · Series A Convertible Preferred Stock −1,891,254 0
2021-05-07 Institutional Venture Management XIII, LLC 10% owner Conversion · Series A-1 Convertible Preferred Stock −4,126,434 0
2021-05-07 Institutional Venture Management XIII, LLC 10% owner Conversion · Series B Convertible Preferred Stock −2,275,788 0
2021-05-07 Institutional Venture Management XIII, LLC 10% owner Conversion · Series C Convertible Preferred Stock −724,388 0
2021-05-07 Institutional Venture Management XIII, LLC 10% owner Conversion · Series D Convertible Preferred Stock −131,132 0
2021-05-07 Institutional Venture Management XIII, LLC 10% owner Conversion · Series E Convertible Preferred Stock −1,030,358 0
2021-05-07 THC Shared Abacus, LP 10% owner Conversion +1,934,226 22,847,364
2021-05-07 THC Shared Abacus, LP 10% owner Conversion +3,239,594 26,086,958
2021-05-07 THC Shared Abacus, LP 10% owner Conversion +5,100,790 31,187,748
2021-05-07 THC Shared Abacus, LP 10% owner Sale −19,017,945 $16.00 $304.3M 12,169,803
2021-05-07 THC Shared Abacus, LP 10% owner Conversion · Series A Preferred Stock −1,934,226 0
2021-05-07 THC Shared Abacus, LP 10% owner Conversion · Series A-1 Preferred Stock −3,239,594 0
2021-05-07 THC Shared Abacus, LP 10% owner Conversion · Series F Preferred Stock −5,100,790 0
2021-05-04 Liaw Eric Director Grant or award +12,449 12,449
2021-05-04 WHITE JAMES D Director Grant or award +11,562 11,562
2021-05-04 WHITE JAMES D Director Grant or award +12,449 24,011
2021-05-04 Gentile Susan Director Grant or award +11,562 11,562

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