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CIK 0001530979 · Accelerated filer<br>Emerging growth company

Honest Company, Inc.

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Ticker
HNST
Exchange
Nasdaq
Industry
Retail-Catalog & Mail-Order Houses
FY end
Dec 31
Incorporated
DE
Entity type
operating
EIN
900750205
Phone
(310) 917-9199
Business address
12130 MILLENNIUM DR., #500, LOS ANGELES, CA, 90094
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$1,161,804
in 10 filings, $1.0M under 10b5-1 plans

Net −$1,161,804. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Pace of trading Bought Sold

Who's trading

90 days

  1. Vernon Carla −$588K Chief Executive Officer sold 3% of stake
  2. Sternweis Thomas −$409K SVP, Enterprise Dev. & Strat. sold 18% of stake
  3. Sheehey Brendan −$48K General Counsel sold 1% of stake
  4. von Kunssberg Etienne −$36K SVP, Supply Chain sold 2% of stake
  5. Ball Dorria L. −$34K Chief People Officer sold 2% of stake
Date Insider Transaction Shares Price Value Owned after
2024-01-02 Sheehey Brendan General Counsel Sale −4,495 $3.18 $14K 398,402
2024-01-01 BAYNE KATIE J Director Grant or award +32,334 $2.47 $80K 236,758
2024-01-01 Hartung Jack Director Grant or award +28,292 $2.47 $70K 264,486
2023-12-08 Turner Andrea Director Grant or award +112,908 112,908
2023-12-08 Turner Andrea Director Grant or award +51,659 164,567
2023-12-08 Lynch Alissa Hsu Director Grant or award +112,908 112,908
2023-12-08 Lynch Alissa Hsu Director Grant or award +51,659 164,567
2023-12-08 Honest Company, Inc. Director Grant or award +112,908 112,908
2023-12-08 Honest Company, Inc. Director Grant or award +51,659 164,567
2023-11-20 Sheehey Brendan General Counsel Sale −4,175 $1.54 $6K 402,897
2023-11-20 Warren Jessica Chief Creative Officer Sale −12,551 $1.54 $19K 1,015,726
2023-11-20 Winchell Stephen EVP, Operations and R&D Sale −2,960 $1.54 $5K 291,252
2023-11-16 Institutional Venture Management XIII, LLC 10% owner Sale −124,287 $1.43 $178K 9,363,416
2023-11-15 Institutional Venture Management XIII, LLC 10% owner Sale −236,747 $1.53 $362K 9,487,703
2023-11-14 Institutional Venture Management XIII, LLC 10% owner Sale −323,278 $1.49 $482K 9,724,450
2023-11-13 Institutional Venture Management XIII, LLC 10% owner Sale −64,196 $1.41 $91K 10,047,728
2023-11-10 Institutional Venture Management XIII, LLC 10% owner Sale −133,239 $1.47 $196K 10,111,924
2023-11-09 Institutional Venture Management XIII, LLC 10% owner Sale −151,741 $1.56 $237K 10,245,163
2023-11-01 Loretta David Chief Financial Officer Grant or award +827,357 $1.21 $1.0M 827,357
2023-10-02 Rexing Rick Chief Revenue Officer Sale −10,119 $1.23 $12K 445,752

Page 10 of 23 · 445 trades