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CIK 0001828791 · Accelerated filer<br>Smaller reporting company<br>Emerging growth company

Viant Technology Inc.

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Ticker
DSP
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
FY end
Dec 31
Incorporated
DE
Entity type
operating
EIN
853447553
Phone
949-861-8888
Business address
2722 MICHELSON DRIVE, SUITE 100, IRVINE, CA, 92612
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$662,079
in 2 filings, $662K under 10b5-1 plans

Net −$662,079. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Pace of trading Bought Sold

Who's trading

90 days

  1. MADDEN LARRY −$662K Chief Financial Officer sold 14% of stake
Date Insider Transaction Shares Price Value Owned after
2026-07-21 Capital V LLC 10% owner Option exercise · Class B Units 10b5-1 −37,500 27,209,326
2026-07-21 Vanderhook Christopher Chief Operating Officer Option exercise 10b5-1 +12,500 12,500
2026-07-21 Vanderhook Christopher Chief Operating Officer Returned to the company 10b5-1 −12,500 9,069,775
2026-07-21 Vanderhook Christopher Chief Operating Officer Sale 10b5-1 −3,196 $11.70 $37K 9,304
2026-07-21 Vanderhook Christopher Chief Operating Officer Grant or award · Class B Units 10b5-1 −12,500 9,069,775
2026-07-21 Vanderhook Timothy CEO and Chairman Option exercise 10b5-1 +12,500 12,500
2026-07-21 Vanderhook Timothy CEO and Chairman Returned to the company 10b5-1 −12,500 9,069,775
2026-07-21 Vanderhook Timothy CEO and Chairman Sale 10b5-1 −3,196 $11.70 $37K 9,304
2026-07-21 Vanderhook Timothy CEO and Chairman Option exercise · Class B Units 10b5-1 −12,500 9,069,775
2026-07-08 MADDEN LARRY Chief Financial Officer Sale 10b5-1 −11,273 $12.69 $143K 428,636
2026-07-07 MADDEN LARRY Chief Financial Officer Sale 10b5-1 −9,149 $12.86 $118K 439,909
2026-07-06 MADDEN LARRY Chief Financial Officer Sale 10b5-1 −10,097 $12.78 $129K 449,058
2026-06-18 Capital V LLC 10% owner Sale 10b5-1 −7,500 $10.96 $82K 0
2026-06-18 Vanderhook Christopher Chief Operating Officer Sale 10b5-1 −2,500 $10.96 $27K 0
2026-06-18 Vanderhook Timothy CEO and Chairman Sale 10b5-1 −2,500 $10.96 $27K 0
2026-06-17 Capital V LLC 10% owner Sale 10b5-1 −15,000 $11.09 $166K 7,500
2026-06-17 Vanderhook Christopher Chief Operating Officer Sale 10b5-1 −5,000 $11.09 $55K 2,500
2026-06-17 Vanderhook Timothy CEO and Chairman Sale 10b5-1 −5,000 $11.09 $55K 2,500
2026-06-16 Capital V LLC 10% owner Option exercise 10b5-1 +37,500 37,500
2026-06-16 Capital V LLC 10% owner Returned to the company 10b5-1 −37,500 27,246,826

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