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CIK 0001828791 · Accelerated filer<br>Smaller reporting company<br>Emerging growth company

Viant Technology Inc.

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Ticker
DSP
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
FY end
Dec 31
Incorporated
DE
Entity type
operating
EIN
853447553
Phone
949-861-8888
Business address
2722 MICHELSON DRIVE, SUITE 100, IRVINE, CA, 92612
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$662,079
in 2 filings, $662K under 10b5-1 plans

Net −$662,079. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Pace of trading Bought Sold

Who's trading

90 days

  1. MADDEN LARRY −$662K Chief Financial Officer sold 14% of stake
Date Insider Transaction Shares Price Value Owned after
2023-03-07 MADDEN LARRY Chief Financial Officer Grant or award · Non-qualified Stock Option (Right to Buy) +156,406 156,406
2022-12-10 MADDEN LARRY Chief Financial Officer Shares withheld for taxes −16,784 $3.39 $57K 493,978
2022-09-10 MADDEN LARRY Chief Financial Officer Shares withheld for taxes −16,784 $4.86 $82K 510,762
2022-08-23 Yang Vivian Director Grant or award +1,512 47,597
2022-08-23 Williams Elizabeth Goodman Director Grant or award +10,052 71,562
2022-08-23 VALDES MAX O Director Grant or award +10,052 47,312
2022-06-10 MADDEN LARRY Chief Financial Officer Shares withheld for taxes −16,784 $6.16 $103K 527,546
2022-06-02 Williams Elizabeth Goodman Director Grant or award +24,510 61,510
2022-06-02 VALDES MAX O Director Grant or award +24,510 37,260
2022-06-02 Yang Vivian Director Grant or award +24,510 46,085
2022-03-15 Vanderhook Timothy CEO and Chairman Grant or award +266,667 266,667
2022-03-15 Vanderhook Timothy CEO and Chairman Grant or award · Non-qualified Stock Option (Right to Buy) +472,813 472,813
2022-03-15 Vanderhook Christopher Chief Operating Officer Grant or award +266,667 266,667
2022-03-15 Vanderhook Christopher Chief Operating Officer Grant or award · Non-qualified Stock Option (Right to Buy) +472,813 472,813
2022-03-15 MADDEN LARRY Chief Financial Officer Grant or award +166,667 544,330
2022-03-15 MADDEN LARRY Chief Financial Officer Grant or award · Non-qualified Stock Option (Right to Buy) +295,508 295,508
2022-03-14 MADDEN LARRY Chief Financial Officer Sale −21,628 $6.08 $131K 377,663
2021-12-10 MADDEN LARRY Chief Financial Officer Shares withheld for taxes −16,784 $9.41 $158K 399,291
2021-12-07 Yang Vivian Director Grant or award +15,000 15,000
2021-12-07 Yang Vivian Director Grant or award +6,575 21,575

Page 17 of 19 · 368 trades