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CIK 0001828791 · Accelerated filer<br>Smaller reporting company<br>Emerging growth company

Viant Technology Inc.

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Ticker
DSP
Exchange
Nasdaq
Industry
Services-Computer Programming, Data Processing, Etc.
FY end
Dec 31
Incorporated
DE
Entity type
operating
EIN
853447553
Phone
949-861-8888
Business address
2722 MICHELSON DRIVE, SUITE 100, IRVINE, CA, 92612
Open-market buys, last 90 days
$0
in 0 filings
Open-market sales, last 90 days
$662,079
in 2 filings, $662K under 10b5-1 plans

Net −$662,079. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Pace of trading Bought Sold

Who's trading

90 days

  1. MADDEN LARRY −$662K Chief Financial Officer sold 14% of stake
Date Insider Transaction Shares Price Value Owned after
2026-10-13 MADDEN LARRY Chief Financial Officer Sale 10b5-1 −20,711 $13.14 $272K 322,000
2026-09-18 MADDEN LARRY Chief Financial Officer Sale 10b5-1 −14,602 $12.10 $177K 342,711
2026-09-16 MADDEN LARRY Chief Financial Officer Sale 10b5-1 −17,042 $12.52 $213K 357,313
2026-08-11 MADDEN LARRY Chief Financial Officer Sale 10b5-1 −26,020 $13.03 $339K 399,802
2026-08-11 MADDEN LARRY Chief Financial Officer Sale 10b5-1 −1,431 $13.68 $20K 398,371
2026-07-23 MADDEN LARRY Chief Financial Officer Sale 10b5-1 −2,814 $10.69 $30K 425,822
2026-07-23 Capital V LLC 10% owner Sale 10b5-1 −12,912 $10.47 $135K 0
2026-07-23 Vanderhook Christopher Chief Operating Officer Sale 10b5-1 −4,304 $10.47 $45K 0
2026-07-23 Vanderhook Timothy CEO and Chairman Sale 10b5-1 −4,304 $10.47 $45K 0
2026-07-22 Capital V LLC 10% owner Sale 10b5-1 −15,000 $11.03 $166K 12,912
2026-07-22 Vanderhook Christopher Chief Operating Officer Sale 10b5-1 −5,000 $11.03 $55K 4,304
2026-07-22 Vanderhook Timothy CEO and Chairman Sale 10b5-1 −5,000 $11.03 $55K 4,304
2026-07-21 Capital V LLC 10% owner Sale 10b5-1 −9,588 $11.70 $112K 27,912
2026-07-21 Vanderhook Christopher Chief Operating Officer Sale 10b5-1 −3,196 $11.70 $37K 9,304
2026-07-21 Vanderhook Timothy CEO and Chairman Sale 10b5-1 −3,196 $11.70 $37K 9,304
2026-07-08 MADDEN LARRY Chief Financial Officer Sale 10b5-1 −11,273 $12.69 $143K 428,636
2026-07-07 MADDEN LARRY Chief Financial Officer Sale 10b5-1 −9,149 $12.86 $118K 439,909
2026-07-06 MADDEN LARRY Chief Financial Officer Sale 10b5-1 −10,097 $12.78 $129K 449,058
2026-06-18 Capital V LLC 10% owner Sale 10b5-1 −7,500 $10.96 $82K 0
2026-06-18 Vanderhook Christopher Chief Operating Officer Sale 10b5-1 −2,500 $10.96 $27K 0

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