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CIK 0001101215 · Large accelerated filer

BREAD FINANCIAL HOLDINGS, INC.

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Ticker
BFH
Exchange
NYSE
Industry
Personal Credit Institutions
FY end
Dec 31
Incorporated
DE
Entity type
operating
EIN
311429215
Phone
6147294000
Business address
3095 LOYALTY CIRCLE, COLUMBUS, OH, 43219
Former names
ALLIANCE DATA SYSTEMS CORP

Securities

  • BFH Common Stock NYSE
  • BFH-PA Depositary Shares, each representing a 1/40th interest in a share of 8.625% Non-Cumulative Perpetual Preferred Stock, Series A NYSE
  • BFH-PB Depositary Shares, each representing a 1/40th interest in a share of 8.875% Fixed Rate Reset Non-Cumulative Perpetual Preferred Stock, Series B NYSE
  • BFH-PC Depositary Shares, each representing a 1/40th interest in a share of its 9.375% Fixed Rate Reset Non-Cumulative Perpetual Preferred Stock, Series C NYSE
Open-market buys, last 90 days
$351,208
in 3 filings
Open-market sales, last 90 days
$0
in 0 filings

Net +$351,208. Shares bought or sold at a price by officers, directors and 10% owners (Form 4 codes P and S). Grants, option exercises and tax withholding aren't counted.

Pace of trading Bought Sold

Who's trading

90 days

  1. Fawcett John J. +$349K Director 2 filings
  2. McCarthy Dennis James +$2K EVP, Chief Revenue Officer 1 filing

Reading 100 more Form 4s from the SEC; this list fills in as they're read.

Date Insider Transaction Shares Price Value Owned after
2026-11-10 Fawcett John J. Director Purchase +5,000 $22.56 $113K 10,000
2026-11-10 Fawcett John J. Director Purchase +5,000 $22.64 $113K 15,000
2026-10-28 Fawcett John J. Director Purchase +3,000 $24.69 $74K 3,000
2026-10-28 Fawcett John J. Director Purchase +2,000 $24.71 $49K 5,000
2026-10-15 Gerspach John C Director Grant or award +704 50,278
2026-09-14 McCarthy Dennis James EVP, Chief Revenue Officer Purchase +15.89 $108.14 $2K 29,546
2026-07-28 Lakhwara Praniti Director Sale −2,802 $106.12 $297K 4,458
2026-07-15 Gerspach John C Director Grant or award +730 49,574
2026-06-15 Lakhwara Praniti Director Grant or award +1,638 7,260
2026-06-15 Natarajan Rajesh Director Grant or award +1,638 21,442
2026-06-15 Fawcett John J. Director Grant or award +1,638 12,638
2026-06-15 St Clair Joyce Director Grant or award +1,638 11,307
2026-06-15 Tucker Laurie Anne Director Grant or award +1,638 35,459
2026-06-15 TURNEY SHAREN J Director Grant or award +1,638 23,174
2026-06-15 Gerspach John C Director Grant or award +1,638 48,844
2026-06-15 THERIAULT TIMOTHY J Director Grant or award +1,638 27,384
2026-05-29 Andretta Ralph J President and CEO Sale 10b5-1 −1,500 $88.23 $132K 595,741
2026-05-29 Andretta Ralph J President and CEO Sale 10b5-1 −12,500 $89.17 $1.1M 583,241
2026-05-29 Andretta Ralph J President and CEO Sale 10b5-1 −1,000 $89.57 $90K 582,241
2026-05-21 Fawcett John J. Director Purchase +698 $86.43 $60K 11,000

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